Products of Change


Products of Change is a global educational hub aimed at driving sustainable change across consumer product markets and beyond.

Products of Change brings together a strong community of brand owners, retailers, content creators, innovators, manufacturing partners and marketing experts who by learning and connecting through the platform can drive sustainable change within their respective businesses while maintaining a commercial footing.

As a membership organisation, Products of Change is designed to support, encourage and perpetuate companies and brands in meeting their sustainability goals through educating to inform change and peer-to-peer networking.

With education at its heart, Products of Change is a global ‘living library’ of sustainable learnings (written, aural and visual) across a wide spectrum of topics, markets and product areas. It will also host regular webinars, on-the-go learning podcasts for its members.

Products of Change’s origins are in the licensing industry (intellectual property). Its huge stretch across all consumer product areas, the entire retail spectrum, enormous amount of content, branded activity and strong community of forward thinkers means those connected to licensing make up a large percentage of members, but Products of Change is very much open to all, in the belief that for change and improvements to be made, we all need to work together in sharing ideas and practices. 

 As well as the wealth of educational resources on the website, a twice weekly Products of Change enewsletter will deliver news, views and research updates on all matters connected to sustainability with an additional monthly digital magazine providing an opportunity to delve deeper and share engaging articles. 

Products of Change will facilitate global networking opportunities for members via an in-hub secure service, thereby driving peer-to-peer learnings and collaborations while building a community of sustainable champions. We do hope that you will join us in our mission to create a more sustainable planet. 

Helena Mansell-Stopher

Founder of Products of Change

The Team behind POC and SILC:

Helena Mansell-Stopher - Founder & CEO

Helena, who was recently Director of Licensing at National Geographic UK has been driving sustainable change for a number of years. She has successfully completed the University of Cambridge’s course in Business Sustainability Management as well as Circular Economic Business Practices from the Ellen MacArthur Foundation.

Rob Hutchins - Editor & Community Manager

As a founding committee member of Products of Change, Rob has been involved in the mission since day one. POC is delighted to have appointed Rob as editor and community manager for the hub, utilising his knowledge, contacts, energy and desire to help bring the industry forward in a collaborative manner.

Jakki Brown - Director

As a co-founder of Max Publishing (which this year celebrates its 30th anniversary), Jakki has been at the forefront of driving the editorial side of the business as well as being heavily involved in the creation and evolution of the company’s well established and respected B2B awards programmes across both licensing and consumer products sectors.

Rob Willis - Director

As a director and co-owner of Max Publishing, which includes The Licensing Source Book,, The Licensing Awards and the B&LLAs, Rob’s network spans widely across licensing and consumer products. This 20-year address book will be extensively utilised to ensure that Products of Change’s mission is shared.

Ian Hyder - Director

Having made licensing the focus of his attention for the last 15 years at Max Publishing, of which he is Joint MD, Ian has very much been part of the industry’s evolution. Leading on the commercial front he has brought to life the Licensing Source Book, the Licensing Awards, the Brand & Lifestyle Licensing Awards (B&LLAs) and digitally

Warren Lomax - Director

Specialising in the greetings product and retail sector, Warren is also director at Max Publishing - which has invested heavily into the Products of Change platform. With greetings so prevalent with both consumers and retailers - one in eight shops selling them - the growing focus on sustainable products will allow Warren to channel great information to and from the sector, via the Products of Change hub.