People walking the aisles and mingling at a trade show

Brand Licensing Europe 2024

Visitor registration for Brand Licensing Europe 2024 is now open as the show’s organisers ramp up celebrations for the show’s 25th anniversary where it will welcome – once again – brand licensing professionals, retailers, manufacturers, brand owners, agents, service providers, marketers, and designers to Europe’s largest and leading event for global brand licensing.

Taking place at the earlier date of 24-26 September at ExCeL London, this year industry professionals are now invited to register for their free pass to the three day event now via this link:

Already, the 2024 show has a line up of 176 exhibitors confirmed, including 14 Brand Licensing Europe first timers, including London Zoo, a ZSL Conservation Zoo, the British Museum, Two Daughters Entertainment Ltd, Merchantwise Group, and Marubeni International.

Returning exhibitors, meanwhile, include Products of Change members Paramount, The Smurfs, Natural History Museum, Van Gogh Museum, Penguin Random House, Hasbro, SEGA, BBC Studios, and the RSPB. They are joined by other industry names, including Pokémon, Paul Frank, Tour de France, UEFA Club Competitions, Real Madrid CF, Le Petit Prince, Capcom, Walker Books, V&A (Victoria and Albert Museum), Moonbug Entertainment, BANDAI NAMCO, Mercis BV (with Miffy), Imperial War Museum, Acamar Films, Manchester City FC, and Yale University.

BLE event director Ella Haynes, said: “This is a huge year for BLE. We are celebrating our 25th birthday and have got lots of exciting plans in the pipeline to thank everyone who has supported the show over the last quarter century. It’s been an amazing journey, and we feel honoured to have spent 25 years as the biggest meeting date in the European brand licensing calendar, helping thousands upon thousands of European retailers and manufacturers to discover brands to partner with and create much-loved, best-selling consumer products.

“We’re also following in the footsteps of an amazing show last year, which attracted record retailer numbers and a 28% increase in both total visitors and attendees from France, Germany, Italy and Spain – numbers we’re hoping to grow for 2024 to further cement our position as the European brand licensing event.”


September 24 - 26 2024


08:00 - 18:00


ExCeL London


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