We are working closely with Wastebusters, leaders in children’s environmental education to build a UK wide recycling infrastructure for toys.
The recycling infrastructure will bring the waste material back into the loop, thus creating a circular economic model for the toy industry. This initiative is a huge research project in partnership with Sheffield University, WRAP, OPRL, EPPIC, DEFRA and many more. The campaign will launch in June 2021 post World Waste Week and in time for World Environment Day.