Products of Change

DRIVING SUSTAINABLE
CHANGE TOGETHER

Wed 04 May 2022 | by Rob Hutchins

"A space for idea sharing and planning" | The licensing industry talks SiLC 22

The Sustainability in Licensing Conference has been championed as the industry event through which positive next steps can be firmed up and ideas around better business practices can be shared openly, by esteemed members of the licensing space. Now in its third year and taking place in-person for the first time at the Royal Geographical Society in London this June, the Sustainability in Licensing Conference (SiLC) has captured the imagination of not only some of the biggest names in licensing, but the keenest innovators when it comes to industry sustainability, too. The Conference has already garnered the support of leading names across the industry, including BBC Studios, Warner Bros, MDR Brand Management, Paramount, Hasbro, Character World, and Brandgenuity, as well as DreamTex, GB Eye, The Insights Family, and The Smurfs. This veritable feast of industry innovators has so far been made complete by The Natural History Museum, TDP Textiles, Amscan, Kids Industries, Poetic Brands, Dependable Solutions, and Octane 5. Speaking with Products of Change ahead of the conference – taking place on June 22 at the Royal Geographical Society in central London – many of these names have shown their support of the event for the ‘quality of content it delivers each year,’ as well as the ‘open forum it offers members of the industry to note take, share ideas, and figure out their next steps forward.’ The party sector specialist, Amscan has made major moves across the business to implement better and more sustainable measures that take environmental impact and waste into account. Through efforts led by its group sustainability manager, Raluca Runcianu, the business has been vocal in its aim to redefine the party space through the lens of sustainability. The team have been active supporters of Products of Change and the Sustainability in Licensing Conference since the inception of both platforms. Runcianu said: “What makes the Sustainability in Licensing Conference so important for the licensing industry is the fact that it brings everyone together to exchange knowledge, resources, and opinions. It is amazing to see what everyone is doing and draw inspiration from different projects. “You always leave the conference feeling like you have learned so much and have so much to think about and implement in your business. The fact that everyone is involved, from retailers to licensors, licensees to trade suppliers, to content makers, is great. You get no other opportunity to have such an open exchange across all levels.” These are sentiments echoed by the bedding specialist, Dreamtex, who has led the charge in sustainable licensed bedding through the implementation of industry-firsts innovation, such as its partnership with Repreve. The team told Products of Change last month that its ultimate aim is for ‘single use plastic to be removed from all of its products and for those products to be durable, reusable, recyclable, and circulating in the economy.’ Corinne Duckworth, told us: “We are keen to have discussions with other companies operating in the licensing industry and the Sustainability in Licensing Conference provides the perfect environment for everyone to share their ideas and thoughts on sustainability, both in-person and digitally. “It is an important event as it gives people an opportunity and a point in time to focus on the key issues and learn how they might develop and progress their sustainable journeys.” This year’s SiLC aims to deliver all this and more. Last month, the team announced the full-day agenda and speaker line-up; a roster of industry names and pioneering thought leaders and business innovators from outside the sector, including the designer and author Alan Moore, as well as representatives from The United Nations who will deliver a talk on how businesses can better implement the 17 Sustainable Development Goals in their day-to-day practices. “This year’s agenda looks great and there are some amazing speakers present, so we will be making lots of notes,” said Amscan’s Runcianu. “There are still some areas of our business where we feel we could improve, and we still have a lot to learn. Personally, I am most excited about learning how to better implement the 17 Sustainable Development Goals in our business and it is brilliant that The United Nations will be presenting and speaking on the topic. Getting insight directly from The United Nations is an amazing opportunity.” Don’t miss this same opportunity, be sure to book your Sustainability in Licensing Conference tickets here. The Sustainability in Licensing Conference takes place on Wednesday, June 22 at the Royal Geographical Society in central London.  The Sustainability in Licensing Conference 2022 has been enthusiastically supported by a strong roster of sponsors, with Products of Change as headline supporter, plus Abysse Corp; Amscan; BBC Studios; Brandgenuity; Change Plastic for Good; Character World; Dependable Solutions; Dreamtex; GB Eye; Global Licensing Group / UBM; Hasbro; Kids Industries; MDR Brand Management; Natural History Museum; Octane5; Open Beijing; Poetic Brands; TDP Textiles; The Insights Family; The Smurfs; Viacom CBS; and Warner Brothers. To find out more about SILC 2022 including the conference agenda and speakers, visit www.sustainabilityinlicensing.com Tickets can be booked online, or by contacting event organiser Createvents by email. Digital tickets are also available and a 20% discount applies to POC Members.