“Sustainably sourced products should become the norm”
Thu 10 Jun 2021 | 06:44 am GMT Michelle Urquhart | Products of Change Writer
Coverless duvets are made from recycled plastic bottles
The latest coverless duvet range from Character World has sustainability at its core, using 100% recycled polyester fill made from PET bottles.Character World believes a good night’s sleep shouldn’t cost the earth and that sustainable products should not come at a higher price for consumers. “Sustainably sourced and developed products should not be considered premium, but rather the norm for consumers,” says Katie Burge-Jones, marketing manager for Character World. “We are working collaboratively with our factories to make positive changes without passing price increases onto retailers and consumers across our entire product portfolio.”One such innovation is the ‘no cover needed’ Coverless Carefree Bedding. This uses polyester made from recycled plastic bottles to create a soft light and cosy fill, and the packaging is a reusable fabric drawstring bag that can be used for storage and travel, dramatically reducing the amount of card and plastic traditionally used.“Sustainability across our product portfolio has been a key strategic focus for us over the past two years and something that we have spent considerable time and resource in evaluating and making significant improvements,” says Katie. “We are passionate about driving change not just in our business but across the licensing industry. That’s why we’re excited to be sponsoring the Sustainability in Licensing Conference (SILC) this year.“SILC plays a huge part in increasing awareness and creating meaningful conversations. Last year’s inaugural event was hugely inspiring, we took away many learnings and things to consider within our own business, which has been instrumental in us wanting to support this event/initiative.“We have first-hand experience of how businesses coming together can drive wider change. Being a member of Products of Change, we know the power of collaboration and shared learnings and practices across the industry, which is important to us.”Tickets to SILC are just £100 (+VAT) and are available from www.sustainabilityinlicensing.com, or from Clare Hollick of Createvents (event support) on email@example.com or by calling 0118 334 0085.