Subscription services like Who Gives a Crap are a new business model that are here to stay
“Although January hasn’t quite started as we hoped it would, I am still optimistic about the year ahead. 2021 to me is the year of action.”
We closed 2020 with optimism for a better 2021, and though we aren’t quite beginning the year as we had hoped in the UK having just entered our third lock down, there is a lot to look forward too. With two vaccines being rolled out over the coming months we will start to see pieces of normality return, kick starting the economy back into what we hope will be growth, new jobs opening up and schools returning.
In the US the political shift will reignite climate action having a knock-on effect globally and we will finally have COP26 (the 26th UN Change Conference of the Parties) in Scotland from 1-12 November.
Closer to home I have been looking in to how I can be more sustainable with the everyday items we buy as a family, and have found some fantastic subscription services that can deliver these items to me in a way that is better for the environment, benefits local communities and is actually cheaper. Who Gives a Crap (WGAC) delivers my toilet roll. It is sustainable, plastic free and with roughly 40% of the global population not having access to a toilet WGAC donates 50% of profits to building infrastructure to reduce this number. So not only am I saving money, being more sustainable but actually helping others in the process, oh and the packaging is fantastic too! A win, win all around!
Subscription are definitely on the increase with 71% of adults across 12 countries stating they have subscription services and 74% of them believe that in the future people will subscribe to even more services and own fewer physical goods. This is definitely a new business model that isn’t going away and can deliver huge growth to the brand and licensing industry if we focus on the right product.
As I sit here looking at the year ahead, I’m looking forward to being able to see everybody in person at our second Sustainability in Licensing Conference on the 24 June at the British Library. The event will be simulcast live globally, another first as we take the successful digital event from last year to a digital and physical event this year. Throughout the year we will be adding more content, research and educational material to the Products of Change platform and I’m really looking forward to working with you all to drive sustainable practices across the brand and licensing industry.