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A vacuum cleaner built to last

Fri 05 Mar 2021 | 11:10 am GMT
Michelle Urquhart | Products of Change Writer

The new Lupe Pure Cordless is built to last

Former Dyson engineer has created the Lupe Pure Cordless, a vacuum cleaner made from recycled plastic and each individual part is removable, replaceable and recyclable. According to research by Material Focus, UK households are throwing away 155,000 tonnes of domestic electrical waste every year, and are hoarding 527 million small electricals. We’re immersed within a culture of built-to-break gadgets and household appliances, leading to an appalling amount of plastic pollution and electrical wastage in Britain. Lupe Technology is challenging the culture of manufacturing household appliances that are built-to-break. Over the past six years, the Lupe team, led by co-founder Pablo Montero, an ex-Dyson engineer, have tested and designed the Pure Cordless to be everything the cordless vacuum should be: lightweight, manoeuvrable, long-lasting and powerful. But best of all, this is a vacuum-cleaner for life. In the event a part does break, each individual small part of Lupe’s product is replaceable, and the vacuum-cleaner is built from recyclable plastic. Pablo Montero, co-founder of Lupe, commented on the epidemic of domestic appliances that are built to break: "The Pure Cordless is the domestic appliance designed not just to shake-up the vacuum market but the entire home technology arena. We have strived to make a product as reliable and long-lasting as possible and hope consumers understand our mission to make technology stand the test of time. We want to help keep appliances out of landfill and perform as well as they did on day one for longer. When designing the Pure Cordless, we had two core values; class-leading performance and longevity. The launch has represented the realisation of this and six years of hard work to make the best possible cordless vacuum available today while thinking about our environmental footprint. This is a product that has been designed to change our attitudes towards consumable electronics and home appliances."
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