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Aluminium cups roll out across the States

Thu 27 May 2021 | 07:16 am GMT
Michelle Urquhart | Products of Change Writer

Ball Aluminum Cup could replace plastic disposable cups

The Ball Aluminum Cup is designed to be used at home and in other areas where disposable plastic cups are common, including indoor and outdoor venues. The Ball Aluminum Cup is now available for purchase at 18,000 major retailers in all 50 states across the U.S. The nationwide retail rollout follows the success of a limited pilot that began in 2019. Since then, the cups have been available in select retailers, restaurants, and major sports and entertainment venues such as Ball Arena in Denver, SoFi Stadium in Inglewood and Allegiant Stadium in Las Vegas. Ball developed the aluminium cup over the past several years in response to growing customer and consumer demand for sustainability. It is designed to be used at home and in other areas where disposable plastic cups are common, including indoor and outdoor venues across the country. Infinitely recyclable and economically valuable, aluminium is the most sustainable beverage packaging material and, like aluminium cans, aluminium cups can be easily recycled. Globally, 75 percent of the aluminium ever produced is still in use today. In addition to its sustainability and recycling strengths, the aluminium cup is lightweight, sturdy, and cool to the touch, and it can be customised with logos and graphics. "The Ball Aluminum Cup is a truly innovative product that has the potential to advance sustainability and reduce plastic waste at gatherings big and small," said Sebastian Siethoff, general manager, cups. "As we expand the cups' availability to major retailers nationwide, we are seeing very strong consumer adoption and performance in the marketplace as we are launching this new, exciting product line. We are excited to expand the cups' footprint and continue driving meaningful sustainable solutions for customers and consumers."
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