DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Animal Planet and Biedronka launch Earth Day apparel

Thu 22 Apr 2021 | 08:36 am GMT
Michelle Urquhart | Products of Change Writer

Animal Planet x Biedronka

Co-branded women’s apparel line set to launch this month in Biedronka stores across Poland. Animal Planet and Biedronka, the largest retail chain in Poland, have collaborated for a special Earth Day apparel collection. Launching April 22, the co-branded women’s line will feature a range of loungewear inspired by trending animal designs using a range of recycled materials. The exclusive collection shines a spotlight on Biedronka’s efforts to achieve a more sustainable supply chain and will join Discovery to demonstrate their support for environmental protection. This will also be supported by a number of local influencers who are passionate about making the world a better a place. Consisting of 10 women’s loungewear pieces, the range reflects recent trends as demand for comfortable yet stylish apparel has surged at Biedronka stores in the last year. The collection’s designs are influenced by the Earth’s fiercest animals and feature trendy animal prints and motifs inspired by cheetahs, snakes, and more. “Each year Animal Planet looks forward to honouring our planet and celebrating Earth Day, and we are thrilled to be working with Biedronka to bring this stylish apparel line to animal lovers across Poland,” said Kim Rowles, sales manager consumer products EMEA. The Animal Planet collection at Biedronka comes on the heels of the successful NAOKO x Animal Planet Into the Wild collection that debuted last winter as the brand continues to expand its presence for fans in Poland. The collection will be available at all 3,300 Biedronka stores across Poland alongside extensive marketing activity planned for launch. You can find more information at www.biedronka.pl.
related articles
SILC21: Asda’s Sustainability Journey

“We’re not perfect, we’re still learning. It’s a journey we’re still going on,” Melanie Wilson, who leads strategy and vision for sustainability, global sourcing and quality for George at Asda, told SILC attendees.

Read More

Tue 29 Jun 2021 | 05:53 am GMT

FASHION
Asda’s pledge to sustainable school uniforms

This year, 100% of George at Asda’s schoolwear is sustainably sourced and is part of the retailer’s wider commitment to planet-friendly fashion

Read More

Mon 30 Nov 2020 | 12:27 pm GMT

FASHION
Primark, M&S, Tesco to support supply chains

UK government has launched new scheme to protect high street supply chains.

Read More

Tue 18 Aug 2020 | 07:13 am GMT

FASHION
Debbie Harry teams with eco-design duo

Singer and activist is working with Vim + Omi on a new sustainable collection.

Read More

Thu 03 Dec 2020 | 02:41 pm GMT

FASHION
Most read stories
Aluminium cups roll out across the States

The Ball Aluminum Cup is designed to be used at home and in other areas where disposable plastic cups are common, including indoor and outdoor venues.

Read More

Thu 27 May 2021 | 07:16 am GMT

DESIGN
Go plastic free in July

Over 300 million people worldwide are taking part in Plastic Free July to collectively create a healthier planet and healthier communities.

Read More

Tue 06 Jul 2021 | 11:35 am GMT

PLASTICS
North Face makes t-shirts from plastic bottles

The limited edition Bottle Source collection is made from 18,000 kilograms of plastic bottles collected from waste streams in the Alps

Read More

Sat 19 Sep 2020 | 03:25 pm GMT

FASHION
License This! Competition winners announced by Licensing Expo Virtual

The first awards at Licensing Expo were announced last week at the virtual event across three categories.

Read More

Thu 02 Sep 2021 | 09:08 am GMT

EDUCATION
100% recycled bottles for Coca-Cola by 2030

Coca-Cola Europacific Partners will increase the use of recycled PET in its plastic bottles to reach 100% recycled or renewable plastic by 2030 in Western Europe.

Read More

Wed 02 Jun 2021 | 06:13 pm GMT

FOOD
Sky publishes environmental commitments

Bold new environmental commitments which will define a new standard for the broadcast industry

Read More

Tue 19 Jan 2021 | 09:47 am GMT

NET ZERO
Big changes on the horizon for kids’ ecosystem

Opportunities for brands and businesses will be created from all aspects of the kids’ ecosystem, says Kids Insights in its 2021 Future Forecast report

Read More

Thu 03 Dec 2020 | 02:34 pm GMT

CONTENT
Primark Cares collection grows with new Disney lines

Collection for women and children is made using sustainable materials and includes apparel and accessories.

Read More

Wed 28 Apr 2021 | 10:12 pm GMT

FASHION