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Asda’s pledge to sustainable school uniforms

Mon 30 Nov 2020 | 12:27 pm GMT
Michelle Urquhart | Products of Change Writer

Asda\\\\\\\\\\\\\\\'s school uniform is 100% sustainably sourced

This year, 100% of George at Asda’s schoolwear is sustainably sourced and is part of the retailer’s wider commitment to planet-friendly fashion George at Asda’s sustainably sourced school uniform offers customers the chance to buy recycled or sustainably sourced school clothing from one of the top four supermarkets for the first time, with 100% of the range now sustainably sourced. School uniform is just one of the ranges where George at Asda is making moves in sourcing sustainable materials while still remaining affordable for the customer. But it was an important area to target, as Jade Snart, senior sustainability manager for George at Asda comments: “We clothe about one third of the nation’s school children. They are the future generation and actually what better area to target to give them educational piece of: you’re wearing a sustainable product which is actually helping fighting for our future.” The new collection uses responsibly sourced cotton, FSC-approved viscose and recycled polyester (with a minimum of 30% recycled content), and reinforces the pledge that George is passionate about being sustainable to change the world for the better.
Asda is making huge steps in sustainability
Asda is making huge steps in sustainability
It’s all part of the ‘George for Good’ commitment which pledges by 2025 to: - Source 100% more sustainable cotton for its own-brand clothing and soft home textile products. For many textiles, the story begins with cotton and the fields where it’s grown. To achieve this goal, George at Asda will work with its own-brand suppliers to source more sustainable cotton, through programmes like the Better Cotton Initiative (BCI) which is the largest cotton sustainability programme in the world. - Source 100% of its polyester with a minimum of 30% recycled content. Polyester is an artificial fibre made from oil and is used widely around the world. - Source viscose from traceable sources and managed forests only, governed by third-party certificate schemes such as the Forest Stewardship Council (FSC). - Increase the amount of packaging that is recycled and reused in store. This includes hangers, care labels, polybags and more. The company has increased the amount of hangers it recycles from 22% (2018) to 30% in 2020, working towards retaining and recycling 50% by 2025. - Make all care labels from recycled polyester by the end of 2020. - Reduce the amount of plastic used, removing 355 tonnes, equating to 45% of its entire transit packaging on clothing. Join Products of Change today to watch the full interview with Jade Snart where she also talks about how the licensed fashion can become more sustainable.
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