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Bags of Ethics and Queen's Green Canopy celebrate sustainable product launch with Jubilee tree-planting

Tue 22 Mar 2022 | 11:44 am GMT
Rob Hutchins | Products of Change Writer

Chef and TV presenter, Clodagh McKenna styles the new collection in a photo by the Royal Photographer Chris Jackson on behalf of the Queen\'s Green Canopy

Leading names from across the British fashion community came together earlier this week to plant a Jubilee tree and launch a new range of sustainable merchandise from the fashion label Bags of Ethics, all in support of The Queen’s Green Canopy, a charitable initiative that is planting trees in urban areas and schools across the UK. Guests including Edward Enninful from British Vogue and Caroline Rush from the British Fashion Council gathered at the Chelsea Physic Garden in central London to plant a Chinaberry Tree, and take a first look at a new nature-inspired collection of official merchandise created by Bags of Ethics. Bags of Ethics is a positive label that promotes the people and planet behind reusable products. Its ‘all-green’ collection celebrates British design and nature while making use of sustainably farmed cotton, water resistant fabrics, and deadstock leather patches. The collection is currently available to purchase through bagsofethics.org, and will appear in John Lewis, Waitrose, and The Royal Collection Trust shops in coming weeks. Some items are part of the BFC’s Choose to Reuse campaign, which encourages people to swap disposable items for reusable alternatives. With prices ranging from £3.50 to £45, items in the Bags of Ethics collection include a jute shopping bag, a foldable shopping bag, a picnic blanket, a garden cushion or kneeler, and a set of two teal towels. Further items such as a garden tool belt, a set of cake or biscuit tins, commemorative aprons, tin caddy, picnic cooler bag, a reusable bottle designed by the brand RIXO, and a reusable coffee cup designed by RIXO also feature in the line-up. The tree-planting and product launch event was set to the backdrop pf the Chelsea Physic Garden, London’s oldest botanic garden and home to a collection of over 4,500 medicinal, edible, and useful plants from around the world. Located on the River Thames, the Garden was founded in 1673 by the Worshipful Society of Apothecaries of London in order to grow and study medicinal plants. Edward Enninful OBE, editor-in-chief of British Vogue, said: “I am delighted for the British fashion community to come together in support of The Queen’s Green Canopy and the collaboration with Bags of Ethics. “Our industry is becoming more and more aware of the value of sustainability and learning to work with nature. This event, in celebration of Her Majesty’s Platinum Jubilee, is an important reminder of that.” Dr R Sri Ram, founder of Bags of Ethics, added: “The Platinum Jubilee is a once in a lifetime moment, and as we come together to celebrate, we do it with the future of our planet in mind. “The collection has been carefully curated, and designed to use high quality fabrics, and materials to produce products which can be reused more than 5,000 times – be it for a celebratory picnic, your first-time gardening, or while doing your shopping. “This collection promotes engaging with nature and a conscious way of living that is both attainable and maintainable. As a company who has championed the environment for over 25 years, it is a huge honour for us to be supporting this important campaign.” A portion of the proceeds from the sale of items in the Bags of Ethics collection will be donated to The Queen’s Green Canopy, to enable more trees to be planted in urban areas and schools across the UK. Bags of Ethics is recognised as a positive label that promotes the people and planet behind reusable products. No single-use plastic is involved in any of the products and the textile products have been manufactured in the Bags of Ethics factory which has a 90 per cent female workforce, and a water treatment system so that wastewater from production is repurposed into gardening water. The Queen’s Green Canopy, meanwhile, is a unique tree-planting initiative created to mark the Queen’s Platinum Jubilee. Across the UK, people are being invited to Plant a tree for the Jubilee to create a legacy in honour of her leadership. With a focus on planting sustainably, everyone from individuals to Scout and Girlguiding groups, villages, cities, counties, schools, and corporates will be encouraged to play their part to enhance our environment by planting trees during the official planting season between October to March. Tree planting will commence again in October 2022, through to the end of the Jubilee year. The Queen’s Green Canopy will also dedicate a network of 70 Ancient Woodlands across the UK and identify 70 Ancient Trees to celebrate Her Majesty’s 70 years of service. By inviting everyone to plant considerable numbers of new trees throughout the country, the Queen’s Green Canopy seeks to highlight the significant value of trees and woodlands as nature’s simple but highly effective way to clean the air we breathe, slow the impact of climate change, create important wildlife habitats, and improve our general health and wellbeing.
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