Products of Change


Thu 28 Jan 2021 | by Michelle Urquhart

Believe in Better merchandise

Joe Biden and his deputy Kamala Harris put together on-trend inauguration merchandising range which features collabs from top designers. The limited edition Believe in Better inauguration collection features pieces designed by 19 American designers, including Gabriela Hearst, Aurora James, Thakoon Panichgul, Joe Perez and Roxanne Assoulin. The collection includes a purple and blue tie-dye sweater designed by Gabriela Hearst compete with inauguration patches and a sweater that featuring the campaign catch-phrase ‘Unity won over division’ designed by Thakoon Panichgul. Aurora James, creator of slow-fashion brand Brother Vellies told “There haven’t been a lot of opportunities to design from a place of pure joy in the past year, but this was really that moment for me. I will remember and cherish these pieces for the rest of my life. We are finally able to breathe again, at least in some ways.”