Products of change. News

Ben & Jerry's becomes first food brand to join Pack4Good and redesign its packaging rules

Tue 19 Jul 2022 | 03:18 pm GMT
Rob Hutchins | Products of Change Writer

Ben & Jerry's has become the first food brand to sign up to Canopy's Pack4Good initiative in commitment to climate change action

Ben & Jerry’s has become the first food brand to join the international Pack4Good initiative – a commitment to ensure its paper packaging does not come at the expense of the world’s most vital forest ecosystems. Instead, and as part of the pact, the ice cream giant will make finding lower impact solutions that are focused on reducing waste and employing Next Generation innovation in its packaging a priority. It follows recent research into the rate at which forests are being logged in order to feed the paper packaging supply chain. While the shift away from single-use plastics is necessary, without due care and the proper measures in place, food companies could be contributing to the felling of some three billion trees a year in the search for paper alternatives. “Our environmental standards and commitments are very important to us as a company, and top the legacy Ben & Jerry’s wants to have in the world,” said Jenna Evans, head of global sustainability for Ben & Jerry’s. “Protecting forests and doing everything we can to stabilise climate is an integral part of our work and we are looking forward to collaborating with Canopy. We are committed to using the most sustainable paper packaging options.” Pack4Good is an initiative spearheaded by the international environmental non-profit, Canopy. The initiative is dedicated to shifting the global paper packaging supply chain to protect the world’s most high-carbon, high biodiversity forests. The deal was done on June 22 this year, World Rainforest Day. “How tree-mendous to celebrate World Rainforest Day with one of the food sector’s most forward-thinking companies taking action to protect the world’s forests, climate, and biodiversity,” said Nicole Rycroft, Canopy’s founder and executive director. “We congratulate Ben & Jerry’s on joining the Pack4Good movement to revolutionise paper packaging, kickstarting the production of game-changing, low-carbon solutions and saving forests in the process.” Ben & Jerry’s pack4Good policy states that by the end of 2022 its packaging will reduce material use by design innovation, maximise recycled and alternative Next Generation fibres – such as agricultural residues, use FSC-certified wood when virgin forest fibre continues to be used, and continue to be free of ancient and endangered forest fibre. The Pack4Good initiative now boasts 341 brands worth around $194bn in collective annual revenue all united in shifting their paper packaging supply away from vital ecosystems and investing in low-impact, recycled, reusable, and Next Generation alternatives. Canopy has created a free database of alternative and low-impact packaging providers here.
related articles
Burger King trials reusable packaging at UK restaurants in Loop partnership

The trial will run for five months from April 26th to September 5th at restaurants in Ipswich and Newmarket and is launched in line with BK for Good commitments.

Read More

Thu 28 Apr 2022 | 02:26 pm GMT

100% recycled bottles for Coca-Cola by 2030

Coca-Cola Europacific Partners will increase the use of recycled PET in its plastic bottles to reach 100% recycled or renewable plastic by 2030 in Western Europe.

Read More

Wed 02 Jun 2021 | 06:13 pm GMT

McDonald's UK and Costa Coffee co-fund coffee cup recycling scheme across all Roadchef sites

The scheme is the latest project – run by members of the National Cup Recycling Scheme – that aims to accelerate takeaway cup recycling within the UK.

Read More

Thu 07 Jul 2022 | 11:10 am GMT

Monmouth Coffee scraps single-use for reusable with Ecoffee Cup

Partnering with Ecoffee Cup, the London coffee institution is removing 300,000 single-use cups in year one of the scheme, scaling up to 600,000 in year two across its London establishments.

Read More

Wed 23 Feb 2022 | 03:11 pm GMT

Most read stories
Inditex brings forward its net zero emissions target

Spanish fashion retailer, Inditex will bring forward its net zero emission targets by a whole decade to 2040 (previously 2050).

Read More

Wed 28 Jul 2021 | 08:04 am GMT

Brand and Licensing Innovation Summit highlights sustainability

Products of Change is proud to curate day two of the Brand and Licensing Innovation Summit showcasing the amazing work being driven by the group.

Read More

Thu 10 Jun 2021 | 06:53 am GMT

Mattel expands its Mattel Playback programme to include Fisher-Price toys

The Mattel PlayBack programme will now include non-electronic Fisher-Price toys including Laugh & Learn, Little People, Imaginext brands and more.

Read More

Tue 07 Jun 2022 | 08:55 am GMT

Is getting to net zero going to be enough?

June Kirkwood, ambassador for Net Zero initiatives within the Products of Change community considers whether getting to net zero really will be enough.

Read More

Thu 20 May 2021 | 08:14 am GMT

University Games reducing single-use plastic

The games, puzzles and gift specialist is taking significant steps towards a greener future and has created a new ‘Taking Steps to Protect Our Planet’ logo that will help enforce…

Read More

Thu 18 Mar 2021 | 02:33 pm GMT

Q&A with packaging expert

Mike Swain hosted the first live Q&A session on packaging on the Products of Changes web hub on Tuesday 8 December

Read More

Tue 08 Dec 2020 | 02:54 pm GMT

Brand Licensing Europe unveils the Kelvyn Gardner License This! Competition and Colour for Kelvyn tribute

Brand Licensing Europe has renamed its popular License This! Competition to Kelvyn Gardner License This! Competition in tribute to the long-serving licensing industry expert and friend, Kelvyn Gardner.

Read More

Tue 21 Sep 2021 | 11:59 am GMT

Burger King ups the ante on environment

Burger King has released its Burger King for Good Charter which sets out the principles on how it will develop it will play its part in tackling climate change, addressing…

Read More

Tue 02 Mar 2021 | 09:28 am GMT