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Big Plastic Pledge gains outdoor exposure

Thu 10 Jun 2021 | 06:49 am GMT
Michelle Urquhart | Products of Change Writer

Eat Street @ Westfield London. Image: Ocean Outdoors

Olympic gold medallist Hannah Mills’ has joined forces with out-of-home (OOH) advertising specialists, Ocean Outdoors to raise awareness about the problem of single-use plastic. On World Ocean Day (June 8), an inspirational outdoor campaign featuring Hannah launched on 38 large format screens in eight cities including the Birmingham Media Eyes, the Manchester Printworks and across both Westfield shopping centres in London. The campaign, which is supported by the International Olympic Committee (IOC),  invites everyone to join Olympians in helping to eradicate the use of single-use plastic in sport and our lives by taking the Big Plastic Pledge. Hannah, who is an IOC sustainability ambassador, launched the movement after witnessing the extent of plastic pollution in the seas as she trained and competed. Hannah said: “I am so excited to be partnering with Ocean Outdoor for World Oceans Day. The more we come together as different groups the more we can drive real change in sport and society.  This DOOH (digital out of home) campaign is helping to highlight the single use plastic problem and drive national awareness of the Big Plastic Pledge and I cannot thank the Ocean Outdoor team enough for their efforts in making this happen.” For Ocean Outdoors, the partnership is another milestone in the company’s Ocean for Oceans initiative launched in 2018 to help turn the tide on plastic pollution. Over the past three years, Ocean has supported a number of charities and high profile causes including the Marine Conservation Society, partnered with eco-fashion warriors VIN + OMI for London Fashion Week and held beach and river clean ups. Hannah will be joining with Kate Worlock from Sail GP to talk about sport for social change at the upcoming Sustainability in Licensing Conference (SILC) over June 24 - 25.
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