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Brand Licensing Europe confirms first exhibitors for 2022

Thu 12 May 2022 | 07:59 am GMT
Rob Hutchins | Products of Change Writer

The Smurfs, Van Gogh, Seed Folk and many more give BLE not only a \'truly Europe flavour\' this year, but bring messaging of sustainability with them

Mattel, Penguin Ventures, Difuzed, Van Gogh Museum, and The Smurfs have been confirmed among the first exhibitors to be giving BLE its distinctly European flavour this year, a number of whom are making keen moves in the sustainability space. Taking place at ExCeL London from September 20 to 22 this year, Brand Licensing Europe – Europe’s leading event for licensing and brand extension, organised in partnership with the industry trade association, Licensing International – has now announced the initial list of companies confirmed to exhibit at the 2022 event. The list – reflective of the event’s truly European nature – boasts a large number of companies already confirmed from Belgium, France, Denmark, Germany, Finland, Italy, Lithuania, Netherlands, Norway, Portugal, Slovenia, Spain, Sweden, and Switzerland. The show will once again be welcoming the likes of The Smurfs, Perfetti Van Melle Group, Planeta Junior, Asterix, and Toei Animation Europe, as well as first time exhibitors in Le Petit Prince, Chefclub, Outfit7, Nelly Jelly World and Van Gogh Museum. Also brand new to the show will be License This! 2021 winners Sophie Jonas-Hill and Joel Mercer of Seed Folk, an emerging character brand built around the premise of protecting the UK’s wildflower population. A number of exhibitors this year bring with them a sustainability element, including Van Gogh Museum who recently took home a Brand & Lifestyle Licensing Award for its work on the Van Gogh Sunflowers fragrance from Floral Street. Marjin Veraart, licensing manager, Van Gogh Museum, said: “We are tremendously excited to connect with our industry peers in real life again and look forward to showcasing opportunities to celebrate the Van Gogh Museum’s 50th anniversary together in 2023. You will find us at BLE, where we invite you to explore the inspiring world of Vincent van Gogh through his world-famous art and life story.” Thomas Riviere, brand manager at Le Petit Prince, added: “The Little Prince is back at BLE. On the occasion of the 80th anniversary of The Little Prince in 2023, we’re inviting BLE visitors to come and meet The Little Prince Licensing team on Stand C150 to discuss new licensing opportunities. An anniversary celebrated all over the world: exhibitions, shows, new products, new licenses, new 2D animated TV series.” The event sees many familiar names return this year, showcasing some of the world’s biggest brands and capturing the breadth of the industry with a wide variety of names confirmed across all key sectors of licensing ranging from entertainment to sports, and gaming to heritage. Exhibitors include: Character & Entertainment: Aardman Animations, Acamar Films, Animaccord, BANDAI NAMCO Europe, Banijay Brands, Bulldog Licensing, Caroline Mickler, Crunchyroll, Cyber Group Studios, Hasbro, Le Petit Prince, Mattel, NBCUniversal, NECA, Penguin Ventures, SEGA, Sanrio, Rocket Licensing, Rainbow, The Pokémon Company, The Smurfs, Warhammer, Studio 100, Sony Interactive Entertainment Europe, TF1 Licensing, Toei Animation, Walker Books, Wildbrain CPLG, WWE, and more. Brand & Lifestyle: Admiral Sportswear, art ask agency, Imperial War Museums, Metrostar, Natural History Museum, The National Gallery, Tour de France & Dakar, V&A (Victoria & Albert Museum), Yale University, Beanstalk, Tinderbox, TSBA, Pink Key Licensing, Perfetti Van Melle, AC Milan, Metrostar, Dorna Sports, Roadsign, Brandgenuity, Golden Goose, and more Art, Design & Image: Caroline Mickler, Vicki Thomas Associates, Scatterbrain Studios, Sophie Jonas-Hill and more. New Fashion Theme The event returns to London this September with a new fashion theme, which will include a world-renowned keynote, daily themed catwalk shows, product showcases and conference sessions. Companies wishing to find out more about exhibiting or sponsorship opportunities, please email greg.mcdonald@informa.com or cassius.anderson@informa.com Visitor registration is open now at www.brandlicensing.eu
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