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Brand Licensing Europe confirms first wave of exhibitors for 2021 show

Thu 15 Jul 2021 | 06:16 am GMT
Samantha Loveday | Products of Change Writer

Brand Licensing Europe returns in November.

With just over four months to go, a wide range of licensing companies have pledged their support for this year’s BLE. With just over four months until Brand Licensing Europe returns in-person to ExCeL London, Informa Markets has revealed the first wave of exhibiting companies confirmed to participate in November. The exhibitor list covers a wide range of countries and categories from TV production to movie studios, publishing, art, animation, sports brands, heritage, gaming and more. Confirmed exhibitors include The Smurfs, Magic Light Pictures, Crunchyroll, Asterix, Hasbro Consumer Products, Mattel Brands Consumer Products, Sanrio, SEGA, MGA Entertainment, National Basketball Association, Gallimard Jeunesse, Science Museum Group and Aardman among others. There will also be first timers including The Scouts, GO-N and Roadsign. “We are thrilled that BLE will return in-person this year,” commented Anna Knight, vp of licensing, Informa Markets. “The support we’ve received from the industry has been amazing, proving that there is a genuine desire for the brand licensing community to reconnect face-to-face once more. “We are delighted to welcome so many exhibitors already, including GO-N and The Scouts Store who will be new to the floor for 2021, and a wide range of European brands returning including Sophie La Girafe, FC Barcelona, Sagoo, Spain Licensing Pavilion, Tour de France and many more.” Mark Teunissen, senior project manager at Mercis BV, said: “There is no doubt that being able to meet existing and potential partners up close and personal will inject much needed energy for all involved. You cannot put a value on personal relationships and what it does for the creative process. What the last one and a half years have shown us is that we all crave proximity and that human connection is paramount for our personal and professional well-being.” Yana Esieva, junior PR manager, Masha and the Bear, continued: “We are extremely happy Brand Licensing Europe will gather us in person again. This tough year made us realise the importance of in-person connections and communication, and now we’re anxiously waiting to reconnect face-to-face with our industry friends and partners.” View the current exhibitor list for BLE, which will run from 17-19 November at London’s ExCeL.
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