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Budweiser’s green beer for the planet

Thu 18 Mar 2021 | 02:30 pm GMT
Michelle Urquhart | Products of Change Writer

Budweiser is calling on other brewers to commit to brewing beer with 100% renewable energy. Image by Marcelo Ikeda Tchelão from Pixabay

In celebration of St. Patrick’s Day, instead of using green food dye to turn beer green, Budweiser went green by pledging renewable energy credits equivalent to the electricity used to brew all beer in the U.S. in one day. Even though consumers couldn’t hit the bars this year for St. Patrick’s Day, they still celebrated with green beer, as a result of Budweiser’s decision to pledge enough Renewable Energy Certificates (RECs) to cover the estimated electricity used to brew every beer in the U.S. for one day. “Budweiser is  brewed with 100% renewable electricity from wind power, something we are very proud of, and inspired us to think differently about what the definition of green beer truly means and how to celebrate St. Patrick’s Day in a new way this year,” said Monica Rustgi, VP of marketing at Budweiser. “As one of the world’s biggest brands, we’re committed to reducing our environmental impact, and through this campaign, we invite others to join us in helping to change the beer industry to be a more sustainable one.” Budweiser is inviting other beer brands to join an industry-unifying commitment to brew all beers in the U.S. with 100% renewable electricity by 2030– a goal Budweiser is calling, the Green Electricity Beer Bar. This call to action sets a higher bar for the entire U.S. beer industry on the issues of sustainability and helps move closer toward a future where every beer, in every bar in America will ultimately be brewed with renewable electricity.
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