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Thu 28 Apr 2022 | by Rob Hutchins

Burger King trials reusable packaging at UK restaurants in Loop partnership

Burger King has partnered with Loop to trial a new reusable packaging initiative across select UK restaurants in a new move from the fast food giant to reduce its packaging waste. The trial will run for five months from April 26th to September 5th this year at its restaurants in Ipswich and Newmarket and has been launched in line with its BK for Good commitments surrounding the environmental impact of the business. Under the new partnership, customers will have the option to pay a £1 deposit for a reusable cup or containers instead of using single-use packaging, helping to reduce single-use packaging consumption. Customers can choose 10 Burger King UK products in the Loop re-usable packaging. They can then return the reusable cup or container by downloading the Loop app, scanning the barcode on either the cup or the container and return it into a Loop bin. Loop bins will be placed outside selected Burger King UK restaurants where the trials are taking place, as well as in other locations found via the Loop app. Customers who return their cups or containers will be refunded their deposit, with all returned cups or containers being professionally cleaned using Loop’s state-of-the-art cleaning system, scientifically designed to sanitise each item before reuse and then put back into the cycle. The UK pilot follows that which was initiated by the restaurant in the international markets back in 2021, where select Burger King restaurants in New York City, Portland, and Tokyo were among the first to implement the Loop model. Of the international launch, Matthew Banton, head of innovation and sustainability at Burger King Global, said: “As part of our Restaurant Brands for Good plan, we’re investing in the development of sustainable packaging solutions that will help push the food service industry forward in reducing packaging waste. “The Loop system gives us the confidence in a reusable solution that meets our high safety standards, while also offering convenience for our guests on the go.” Tom Szaky, CEO of TerraCycle and Loop, added: “During Covid, we have seen the environmental impact of increased takeaway ordering which makes this initiative by Burger King all the more important. This enables Burger King consumers to easily bring reusability into their daily lives, and whether they choose to eat-in or takeaway, they will be able to get some of their favourite food and drinks in a reusable container.” Further measures being taken by Burger King include the support of the sustainabl production of packaging materials, with 100 per cent of guest packaging to be sourced from renewable, recycled, or certified sources by 2025. Elsewhere, while working towards reducing the use of virgin materials and single-use packaging, the brand is also tackling the challenge of improved waste diversion, with a commitment to recycle guest packaging in 100 per cent of its restaurants in Canada and the US by 2025.