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COP26 | The Wombles partner with Meat Free Monday in latest #OneStepGreener campaign

Mon 01 Nov 2021 | 05:00 pm GMT
Rob Hutchins | Products of Change Writer

The Wombles joins forces with Meat Free Monday for new recipes

The Wombles has joined forces with Meat Free Monday as part of the brand’s #OneStepGreener campaign for COP26, in a move to encourage people to eat less meat as a simple means of helping to protect the environment. The brand’s cast of characters (that include icons such as Uncle Bulgaria, Wellington, and Madame Cholet) have been champions of positive environmental behaviour for more than 50 years and will be supporting the campaign with the creation of two family-friendly plant-based recipes to coincide with COP26, the global leader summit currently underway in Glasgow. Each of the recipes is presented in a short, animated film featuring one of the famous Wombles characters – Madame Cholet’s Chilli Non Carne and Tobermory’s Corn and Courgette Fritters – while the song featured in the recipe films has been composed by Paul McCartney, especially for Meat Free Monday. The Wombles will be playing an integral role of the UK’s environmental actions during the United Nation’s climate change conference, COP26 taking place in Glasgow for the next two weeks and having kicked off on Sunday, October 31st. The brand is supporting the UK government’s Together for Our Planet campaign to encourage us all to go #OneStepGreener for the planet. The Meat Free Monday partnership is the latest in a series of initiatives by The Wombles to encourage environmentally-friendly actions. The characters have already featured in animated films explaining how consumers can go #OneStepGreener by travelling smarter, reusing and upcycling, planting trees, growing and eating healthy food in season, and creating wildlife friendly gardens. Speaking on behalf of The Wombles, Great Uncle Bulgaria, said: “We love the Meat Free Monday campaign. Reducing the amount of meat we eat is good for the planet, good for animals, and good for our health. “We hope that the super tasty recipes created by Madame Cholet and Tobermory will encourage everyone to go meat free for at least one day a week.” As official supporters of the UK government’s #OneStepGreener campaign, throughout COP26 the Wombles will be attending the conference to promote eco-friendly actions such as upcycling, smarter travel, reducing meat consumption, planting trees and encouraging our local wildlife. Speaking on behalf of The Wombles, Great Uncle Bulgaria, continued: "Throughout COP26 The Wombles will be entertaining delegates, spreading the message of positive environmentalism, whilst celebrating all of the local community groups across Scotland who do a wonderful job of keeping their parks, beaches and other public spaces free of litter. "If we all behave like Wombles and commit to individual environmental actions, we can all make a huge difference and take Scotland (along with the rest of the UK) one step closer to becoming a greener and more sustainable place to live." With COP26 now underway, Meat Free Monday has continued to place itself in the heart of the action, by highlighting the necessity to take action against climate change. The organisation has today posted its own five simple actions to help transform the food system, that includes a rally to join the Meat Free Monday campaign. Meat Free Monday Ambassador, Sir Paul McCartney, said: “Many of us feel helpless in the face of environmental challenges, and it can be hard to sort through all the advice and find what we can do to help make a cleaner and more sustainable world. “One designated meat free day is an easy change that everyone can make.” Other tips to feature on the five point plan include Supporting the Plant Based Treaty, a treaty that – based on the Fossil Fuel Treaty – aims to halt the widespread degradation of critical ecosystems caused by animal agriculture and promote a shift to plant-based diets. Finally, the campaign also gives a shout out to means of being informed on the topic of our current food systems, giving a quick nod to films such as Eating Our Way to Extinction, Cowspiracy, Seaspiracy, and Meat Free Monday’s own documentary short, One Day a Week.
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