Products of Change


Wed 06 Oct 2021 | by Rob Hutchins

Dantoy secures Gold in Sustainability as the 2021 Play For Change Awards winners are revealed

The Danish toy maker, Dantoy has been named the Gold Award winner of the Toy Industries of Europe 2021 Play for Change Awards, securing a hard-fought win in the sustainability category for its Green Bean product range. The winners of this year’s Play for Change Awards were revealed in a virtual ceremony, during which the EU Commissioner for Equality, Helena Dalli underlined the important role of the toy sector in driving positive change in children’s lives. Irina Reyes, representing Mariya Gabriel, the EU Commissioner responsible for education and youth, said the Awards were’ a great example of what European values - such as equality and empowerment, sustainable development, and the right to education for all - mean in practice.’ Over 80 high-quality toys and initiatives were submitted in the three categories of Empowerment, Sustainability and Future Skills. Taking the Gold Award in the Sustainability category this year was Dantoy for its Dantoy Green Bean product range. It pipped competition from Adventerra Games and BioBuddi to the post, who secured Silver and Bronze, respectively. It was Adventerra Games’ Ecologic Puzzle and Memories, Polar Adventure and Hungry Bins titles that saw the Swiss games maker land the second place position this year, while BioBuddi’s Pixel and Create took the European toy maker into Bronze. Within the Empowerment category – a category celebrating the products that ‘truly made children believe in themselves by challenging stereotypes and making play more accessible’ – the Gold Award went to Miniland SA for its Miniland Dolls with Down Syndrome. Mattel took home the Silver Award for its Barbie Message Against Racism, while the Bronze Award went to The LEGO Group for its LEGO Braille Bricks from the LEGO Foundation. The Future Skills category celebrated toys that stimulate skills kids need for the future, such as critical thinking, problem solving, resilience and tech literacy. It was a category that handed the Gold Award to The LEGO Group for its LEGO Education SPIKE Prime Set, the Silver Award to Franckh-Kosmos Verlags GmbH for its Cyborg Hand, and the Bronze Award to Miniland SA for its Amazing Inside For the 2021 edition. TIE decided to also exceptionally recognise toy companies who responded to the covid-19 pandemic with actions to support children and the wider community. The Special Covid-19 Commendation was awarded to Learning Resources for its Home Learning Support Project and Mattel for its #KeepPlaying Relief Efforts. TIE’s director general, Catherine Van Reeth, said: “With an almost 50 per cent rise in entries this year, toy companies are clearly increasingly engaged in the issues of empowerment, sustainability and future skills. “There is so much fantastic work going on in the toy sector - we can’t wait to see what the coming years will bring.”