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Decathlon launches ski and active wear rental collection with Hirestreet

Mon 24 Jan 2022 | 10:28 am GMT
Rob Hutchins | Products of Change Writer

Decathlon has partnered with Hirestreet to launch UK rental collection

The sports and active wear retailer, Decathlon is making moves in the circular space, having become the first retailer in the sector to offer a clothing rental service for customers. Recognised as the world’s largest international sporting goods retailer, Decathlon has partnered with the UK fashion rental platform, Hirestreet – known for offering sustainable and affordable occasion wear – to launch its first UK rental collection. The new rental platform consists of an exclusive ski-wear and outerwear edit, and seeks to take advantage of the many Brits now returning to the slopes as well as the growing demand for hiking gear from those opting for staycations or bounding into the New Year with active resolutions. Available to rent via the Hirestreet website, the Decathlon collection consists of 18 different innovative styles of high-performance ski and hiking jackets and trousers for women, ranging from six to 16. Items start from £15 to rent for a four-day period (while selling at retail for between £60 and £200), offering a sustainable and affordable alternative to purchasing new items. According to a recent report by VoucherCodes, fashion rental is on the rise among British shoppers as a means of combatting throwaway fashion amid an increased awareness of the planetary, environmental, and social impact that much of the fashion industry has. The new partnership between Decathlon and Hirestreet is a further indication of big name brands embracing the demand for sustainability and making it more accessible to customers. Isabella West, founder and CEO of Hirestreet, said: “Demand for rental fashion boomed in 2021 and customers are now looking to hire items for more just formal occasions. For many of us, who ski infrequently, renting ski-wear makes a lot of sense; it’s high in price, bulky to store and rarely used. “Decathlon has been a market leader in sportswear for decades and we share similar values to sustainably make clothing – be it sportswear or fashion – accessible to everyone and with the planet in mind. “We are proud to be partnering with Decathlon for their first ever UK rental collection.” Sharon Poulter, rental manager at Decathlon, added: “Renting our textile products is a new venture for us, and one that we’re excited to be sharing with Hirestreet. It is another way in which we are making sport more accessible – through convenience, price point, and flexibility, all while reducing our impact on the planet. “Renting ski wear was an obvious starting point, but we expect to expand our offer in the future to make getting active even easier and more sustainable.” Hirestreet was founded in 2018 by the entrepreneur Isabella West and is a platform ‘committed to the democratisation of fashion rental.’ The platform requires no applications or subscriptions and acts to ensure that premium, high end and global designers are accessible to all. The UK-based rental platform now stocks thousands of items from over 50 brand partners, including Marks & Spencer, Ghost, French Connection, ASOS, Nobody’s Child and more. Outfits can be hired from periods of four days, ten days, or 30 days, with rental prices typically starting from around 17 per cent of RRP. Accidental Damage Cover is offered to each customer upon checkout and the cost of cleaning is included in the total rent price – meaning there is no need to clean the garments before they are returned. All items are delivered via DPD on the desired delivery date, along with a reusable garment bag. When the items are due back, customers place them back in the returns bag, attach the pre-paid returns label to the front, deal the bag, and drop it at the nearest Post Office.
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