Products of change. News

Decathlon launches ski and active wear rental collection with Hirestreet

Mon 24 Jan 2022 | 10:28 am GMT
Rob Hutchins | Products of Change Writer

Decathlon has partnered with Hirestreet to launch UK rental collection

The sports and active wear retailer, Decathlon is making moves in the circular space, having become the first retailer in the sector to offer a clothing rental service for customers. Recognised as the world’s largest international sporting goods retailer, Decathlon has partnered with the UK fashion rental platform, Hirestreet – known for offering sustainable and affordable occasion wear – to launch its first UK rental collection. The new rental platform consists of an exclusive ski-wear and outerwear edit, and seeks to take advantage of the many Brits now returning to the slopes as well as the growing demand for hiking gear from those opting for staycations or bounding into the New Year with active resolutions. Available to rent via the Hirestreet website, the Decathlon collection consists of 18 different innovative styles of high-performance ski and hiking jackets and trousers for women, ranging from six to 16. Items start from £15 to rent for a four-day period (while selling at retail for between £60 and £200), offering a sustainable and affordable alternative to purchasing new items. According to a recent report by VoucherCodes, fashion rental is on the rise among British shoppers as a means of combatting throwaway fashion amid an increased awareness of the planetary, environmental, and social impact that much of the fashion industry has. The new partnership between Decathlon and Hirestreet is a further indication of big name brands embracing the demand for sustainability and making it more accessible to customers. Isabella West, founder and CEO of Hirestreet, said: “Demand for rental fashion boomed in 2021 and customers are now looking to hire items for more just formal occasions. For many of us, who ski infrequently, renting ski-wear makes a lot of sense; it’s high in price, bulky to store and rarely used. “Decathlon has been a market leader in sportswear for decades and we share similar values to sustainably make clothing – be it sportswear or fashion – accessible to everyone and with the planet in mind. “We are proud to be partnering with Decathlon for their first ever UK rental collection.” Sharon Poulter, rental manager at Decathlon, added: “Renting our textile products is a new venture for us, and one that we’re excited to be sharing with Hirestreet. It is another way in which we are making sport more accessible – through convenience, price point, and flexibility, all while reducing our impact on the planet. “Renting ski wear was an obvious starting point, but we expect to expand our offer in the future to make getting active even easier and more sustainable.” Hirestreet was founded in 2018 by the entrepreneur Isabella West and is a platform ‘committed to the democratisation of fashion rental.’ The platform requires no applications or subscriptions and acts to ensure that premium, high end and global designers are accessible to all. The UK-based rental platform now stocks thousands of items from over 50 brand partners, including Marks & Spencer, Ghost, French Connection, ASOS, Nobody’s Child and more. Outfits can be hired from periods of four days, ten days, or 30 days, with rental prices typically starting from around 17 per cent of RRP. Accidental Damage Cover is offered to each customer upon checkout and the cost of cleaning is included in the total rent price – meaning there is no need to clean the garments before they are returned. All items are delivered via DPD on the desired delivery date, along with a reusable garment bag. When the items are due back, customers place them back in the returns bag, attach the pre-paid returns label to the front, deal the bag, and drop it at the nearest Post Office.
related articles
COP26 | Watch: "Sport has the ability to reach people and find solutions to climate change"

Tottenham Hotspur ambassador Ledley King, the IOC's Julie Duffus, Olympian Hannah Mills, and Planet Super League's Tom Gribbin joined Sport Positive's Claire Poole for a discussion on the role of sport for climate change action.

Read More

Thu 04 Nov 2021 | 01:29 pm GMT

eSkootr Championship | A brand new carbon neutral sport on a mission to power sustainable transport

A first-of-its-kind racing and lifestyle experience, eSkootr Championship will launch its debut racing weekend this May at Printworks London with headline acts and forums.

Read More

Tue 12 Apr 2022 | 02:47 pm GMT

ANZ focus | Rip Curl launches wetsuit recycling scheme with TerraCycle as local consumers demand 'more from their brands'

The surf and wetsuit brand, Rip Curl has partnered with the recycling experts TerraCycle for a country-wide scheme while POC ambassador Lian Huddle reports 'increase demand' for sustainability from local consumers.

Read More

Tue 09 Nov 2021 | 12:32 pm GMT

"The world's eyes are on us" | What's behind Spurs' status as Premier League's greenest club?

Its players grow their own vegetables, drink only from carton water instead of bottled, and if you look closely enough at the crowd on a match day, you’ll spot that more and more of its fans are opting for the vegan options on the snack menus.

Read More

Thu 21 Oct 2021 | 04:13 pm GMT

Most read stories
UK leads in clothing recycling but more must be done, says Textile Recycling Association

Advances in the eco-designed clothing and clothing rental space ‘are making a positive impact’ and helping the UK lead the way for clothing re-use and recycling, says the TRA.

Read More

Tue 01 Feb 2022 | 10:21 am GMT

Playing for the Planet Alliance | Games studios stepping up environmental measures

More than 30 games studios have become members of the Playing for the Planet Alliance, planting over one million trees and engaging 130 million players on environmental themes.

Read More

Tue 22 Feb 2022 | 08:54 am GMT

Aluminium cups roll out across the States

The Ball Aluminum Cup is designed to be used at home and in other areas where disposable plastic cups are common, including indoor and outdoor venues.

Read More

Thu 27 May 2021 | 07:16 am GMT

Partnerships with Purpose | Tracey Richardson spotlights Rubies' World Book Day campaign

POC's Ambassador for Partnerships and Louis Kennedy's licensing and partnership director, Tracey Richardson continues her regular series exploring partnerships with purpose.

Read More

Wed 16 Feb 2022 | 11:47 am GMT

Packaging top priority for Tesco

Packaging must be the best it can at all stages of its life, from being sustainably sourced, through to recyclable or reused at the end of its life.

Read More

Tue 22 Jun 2021 | 07:24 am GMT

Products of Change debuts a successful Sustainability 101 Workshop

Products of Change's first in-person Sustainability 101 Workshop has been hailed a success and an 'engaging way to deliver much needed insight and education' around sustainability.

Read More

Thu 10 Mar 2022 | 12:16 pm GMT

Sporting venues make moves in sustainability

The second meeting on the Products of Change platform across the sporting industry covered topics such as reduction of packaging within the club shops, replacing plastic kimbles and digital tickets.

Read More

Tue 30 Mar 2021 | 06:24 am GMT

Products of Change's Sustainability 101 Workshop is taking place next week

Don't miss your chance to attend and feel confident in the next steps you and your business is taking on the sustainability journey. Book your place today.

Read More

Tue 03 May 2022 | 11:15 am GMT