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Difuzed connects gaming with sustainable fashion

Thu 07 Jan 2021 | 07:46 am GMT
Samantha Loveday | Products of Change Writer

Difzed and Dedicated launch a new Nintendo collection

Apparel licensee Difuzed has teamed up with Swedish sustainable clothing brand, Dedicated, on a new Nintendo collection The range connects gaming with sustainable fashion, while featuring cute and nostalgic prints and embroideries of the Nintendo Entertainment System and characters from the Super Mario franchise. Products available include t-shirts, sweaters, activewear, caps, jumpers and scarves. Dedicated was established in 2006 and manufactures its products with ethical and sustainable values, using its voice to push for sustainable development in the clothing industry from cotton fields to politics. It uses GOTS and Fairtrade certified cotton, as well as natural fibres, while the polyester used is made of recycled plastic bottles. “I was 13 years old when the first Nintendo Entertainment System was launched, and this machine had a magical appeal to all kids in this era,” said Johan Graffner, ceo of Dedicated. “This collaboration is like a dream come true. Now finally we can bring gaming together with sustainable fashion.” Gilbert El Kalaani, ceo of Difuzed, added: “We are very excited about our collaboration with Dedicated. We also understand the importance of creating sustainable collections, so it made sense for us all to be part of this journey.”
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