Products of Change


Tue 29 Mar 2022 | by Rob Hutchins

Don't miss the POC Toy Workstream Meeting today

Join The LEGO Group’s Sine Klitgaard Moller, members from Golden Bear, Wow! Stuff and plenty other leading names from across the toy industry for Products of Change’s first Toy Workstream Meeting of the year online today (Tuesday, 29 March). Sine, The LEGO Group’s director of licensing and extended line sustainability will lead the meeting scheduled for 1.00pm via the Products of Change platform today. The digital gathering will set out to discuss the steps now needed to be implemented across the industry and look to identify the roadblocks that we need to collaboratively find solutions for. Sustainability has become a leading topic within the toy industry in recent months with consumer and retailer demand fuelling new innovations and positive change across manufacturing and packaging. Last week, Brainstorm Toys detailed its plans to target Net Zero by the end of 2022, building on its efforts to strip out plastic packaging from across it product portfolio. Meanwhile, London Toy Fair highlighted earlier this year the industry-wide efforts now being made to adopt more sustainable practices and implement measures across their businesses. Products of Change members, Golden Bear have been making major waves in the product development space, removing plastic packaging and using recycled materials in the manufacturing of some of its biggest IP driven lines. Elsewhere, Wow! Stuff has cooked up an agenda-setting partnership with Magic Light Pictures to implement innovative new packaging measures for online orders of its Gruffalo toy line. With all of this and more being developed across the space, it’s fair to say the toy industry is an industry working to meet the challenge of working towards a sustainable future. Today’s Toy Workstream Meeting will also feature an update from the recycling specialist, Wastebuster who is behind the ongoing Hidden Treasure Campaign to encourage UK kids and families to recycle their discarded e-waste. Wastebuster is also the brain behind the Recycle to Read campaign that has highlighted the need to recycle pre-loved toys among school children, through a campaign that rewards participating schools with reading materials for their still underfunding libraries and literacy resources. To register for the Toy Workstream Meeting on Tuesday, 29 March, click here.