DRIVING SUSTAINABLE
CHANGE TOGETHER

Sign In Join

Home | News | Article

Products of change. News

Environment is top concern among teens

Tue 27 Apr 2021 | 08:23 am GMT
Michelle Urquhart | Products of Change Writer

Facebook
Twitter
LinkedIn
Share

The environment is the number one concern among teens in France, Germany, Italy and Spain

Latest data from the Insights Family shows that aside from coronavirus, the environment is the number one concern among teens in France, Germany, Italy and Spain. The Insights Family (formerly The Insights People) is the global leader in kids, parents, and family market intelligence and its latest data shows that the environment continues to be a key issue among younger generations. In France, Germany and India year-on-year concerns amongst tweens rose by over 150%. Kids’ desire to shop sustainably has only advanced by recent events; increased e-commerce use provides the means to access sustainable brands online, while there has been a push to support local businesses amidst the pandemic. In addition to supporting sustainable and local businesses, second hand shopping in fashion has become more prevalent. Among UK teens, the app Depop has grown in popularity by 99% over the last six months, compared to the same period prior. Large brands have also joined the sustainability pledge – LEGO, the global number one toy amongst 6-9 year old boys, has vowed that their bricks will be 100% sustainable by 2030. Kids Insights and Parents Insights latest Portal data shows: - Over a third of UK preschool parents think that it’s important for their children to take care of the environment – a year-on-year increase of 56%. - Besides coronavirus, the environment/climate change ranked as the number one concern amongst teenagers in France, Germany, Italy and Spain. - In France, 6-9 year olds who are concerned for the environment are 89% more likely than average to factor this into their eating habits, opting to choose more sustainable food. - In Germany, 6-9 year olds who are concerned for the environment are 39% more likely than average to be highly considerate of other people’s needs. Understandably, they are 92% more likely to spend more for something that is environmentally friendly/sustainable. - 29% of Spanish teens are more likely to pay more for something that is environmentally friendly/sustainable. - 47% of Italian teens are more likely to pay more for something that is environmentally friendly/sustainable. - 46% of UK tweens are more likely to pay more for something that is environmentally friendly/sustainable. Across the world, children’s voices throughout society are becoming stronger and more relevant. Children’s influence on their parents and brands continues to grow every day. Understanding what attitudes kids hold in real-time and how these affect their purchasing decisions is a critical advantage for brands. The Insights Family team of researchers, data scientists and developers have created the latest version of its platform, Portal 4.0 which will enable brands to understand the attitudes, behaviours and consumption patterns of kids, parents, and families. To learn more about the attitudes, behaviour and consumption patterns of kids, parents, and families, and to get freemium access to the Insights Family real-time data portal, please visit: theinsightsfamily.com
related articles
Laundry capsule made using recycled carbon emissions

Through a pioneering new process, Unilever is capturing waste CO2 from a factory – before it reaches the atmosphere – and turning it into a cleaning ingredient for its OMO detergent in China.

Read More

Wed 23 Jun 2021 | 08:21 am GMT

RESEARCH
SILC on demand

Missed out on the Sustainability in Licensing Conference? Don’t worry, you can buy an on-demand ticket to access all content until 1 August.

Read More

Tue 06 Jul 2021 | 11:19 am GMT

RESEARCH
"Earthshot is for you" | Duke and Duchess issue message of climate action to next generation

Devised and launched by the Duke and Duchess of Cambridge, the inaugural Earthshot Prize awards sent a direct message to the generations to follow that ‘the solutions to repair our planet will be found.’

Read More

Mon 18 Oct 2021 | 12:08 pm GMT

RESEARCH
POC talks BLE 2021 | UK kids' charity Newlife on "30 years of protecting people and planet"

Newlife is a UK charity that provides life-changing equipment to disabled and terminally ill children across the country, while redirecting thousands of tonnes of waste from brands, retailers and manufacturers in the process.

Read More

Mon 08 Nov 2021 | 02:05 pm GMT

RESEARCH
Most read stories
boohoo Group commits to ethical sourcing

Second independent report from Sir Brian Leveson PC results in boohoo reducing the number of clothing suppliers it works with to just 78 who meet its new supply chain standards.

Read More

Tue 30 Mar 2021 | 06:17 am GMT

FASHION
New online retailer focuses on sustainability

Dayrize will meet the needs of the consumer who wants to buy sustainable products but finds it difficult to make sense of the many labels and claims.

Read More

Wed 23 Jun 2021 | 07:35 am GMT

RETAIL
Sustainability creates value for brands

“It doesn’t matter what you call it, as long as you do it,” Mattel’s head of sustainability, Pamela Gill-Alabaster commented about sustainability in a Licensing International webinar last week (18…

Read More

Tue 23 Mar 2021 | 06:56 am GMT

EDUCATION
Demand for sustainable furniture increases on eBay

Searches for ‘sustainable furniture’ on the online marketplace saw a huge rise in 2020 compared to 2019, up 171%.

Read More

Tue 16 Mar 2021 | 12:22 pm GMT

HOUSEWARES
Glitter-free Greetings and recyclable wrapping: Wilko eyes an enviro-merry Christmas

The move to overhaul its Christmas offering this year follows its successful campaign to switch to plastic-free own brand antibacterial and cleansing wipes, wiping out 2,500 tonnes of plastic from…

Read More

Thu 04 Nov 2021 | 11:57 am GMT

RETAIL
POC On Demand | Mike Swain and LEGO explore the latest innovations in packaging

In this platform must-watch, POC Packaging ambassador and materials guru, Mike Swain is joined by The LEGO Group's head of packaging concept and design, Dan Kjaersgaard.

Read More

Tue 05 Jul 2022 | 10:38 am GMT

CONTENT
Calls for optimism and action as the IPCC issues 'bleakest warning on climate change to date'

Global organisations and climate commentators are looking to the silver linings and calling for optimism in the wake of a new report from the Intergovernmental Panel on Climate Change.

Read More

Tue 01 Mar 2022 | 11:16 am GMT

CONTENT
Cleaning up fashion’s supply chain

Drapers Sustainable Fashion conference held virtually on March 10-11 will explore the latest developments in cleaning up fashion’s supply chain, and look at how the industry builds back better after…

Read More

Tue 26 Jan 2021 | 08:01 am GMT

FASHION