Products of Change


Thu 15 Jul 2021 | by Michelle Urquhart

EU to increase sustainable food options

The European Commission has launched the EU Code of Conduct on Responsible Food Business and Marketing Practices, under its Farm to Fork Strategy. This Code is an essential part of the EU's efforts to increase the availability and affordability of healthy and sustainable food options that help reduce our overall environmental footprint. It has been developed with EU associations and companies, with active involvement and input from other stakeholders, including international organisations, NGOs, trade unions and trade associations. It has already been signed by 65 signatories: 26 food manufacturers, 14 food retailers, 1 from the food service sector, 24 associations. Two levels of commitments are included in the scheme: EU associations: set of seven objectives, each with its targets and indicative actions. These relate to actions that promote the shift towards healthy and sustainable consumption patterns. The objective is to improve the impact of food processing, retail and food services' operations on sustainability and to improve the sustainability of the food value chains, in relation to primary producers and other actors in the chain. Associations should report on progress on a yearly basis. Companies: framework for frontrunners for ambitious commitments with measurable outcomes covering a wide range of areas, from animal welfare, to sugar reduction and cutting greenhouse gas emissions in their full product range. Companies will report progress by submitting a summary of their sustainability report on an annual basis. Stella Kyriakides, commissioner for health and food safety, said: “Today we are marking one of the first deliverables in our work under the Farm to Fork Strategy towards a healthy and environmentally-friendly food system. Close cooperation between all actors is essential to achieve a successful transition to sustainable food systems. The EU Code of Conduct will facilitate this cooperation, building on the commitments the food industry has already made and encouraging more ambitious action. The European food industry is already known for the quality and safety of its products. It should now also become the golden standard for sustainability.” Find out more about the EU Code of Conduct on Responsible Food Business and Marketing Practices.