Products of Change


Thu 16 Nov 2023 | by Rob Hutchins

Extreme E partners with the ecological reusable bottle brand Ocean Bottle

The sport for purpose racing series, Extreme E has landed a new partnership with Ocean Bottle, an ecological and environmentally conscious reusable bottle brand on a mission to reverse the crisis around ocean plastic. Launched in 2019, each Ocean Bottle sale goes towards the collection of 11.4kg of plastic globally in coastal areas where plastic pollution is most prevalent. Plastic currently accounts for 85% of all marine litter and is on track to triple by 2040. Ocean Bottle helps to fund plastic collection centres in Brazil, Egypt, Ghana, India, Indonesia, and the Philippines with 372 communities benefitting from a formalised waste management infrastructure. Extreme E has purchased an initial 250 bespoke versions of the BOB bottle range, which is the equivalent to the removal of 250,000 ocean-bound plastic bottles. Throughout the course of the partnership and its shared ethos, Extreme E and Ocean Bottle are aiming to reach the target of removing the equivalent of 1,00,000 plastic bottles as part of a joint environmental commitment towards the climate crisis. Each bottle comes embedded with a NFC enabled smart chip which allows owners to register the bottle to the Ocean Bottle Mobile App to further fund the collection of ocean-bound plastic (for free) each time a refill is registered. Ali Russell, managing director at Extreme E, said: “I am delighted to announce our new partnership with Ocean Bottle. They are an award-winning company with strong commitments towards delivering environmental solutions and positive action, and it is great to partner with them for our upcoming fourth season. "Extreme E has a shared environmental focus with Ocean Bottle on reducing emissions and combatting the climate crisis, with driving innovation at the forefront of this partnership. It is great to work with Ocean Bottle to remove a quarter of a million plastic bottles from our oceans as part of this agreement, and we look forward to exploring further opportunities to deliver more climate-friendly initiatives as part of our collaboration.” Will Pearson, Ocean Bottle co-founder, said: “Beyond the incredible impact already created by this partnership, Extreme E and Ocean Bottle share the deepest connection through our joint sustainability purpose. “Creating social and environmental impact solutions is why we both exist and we’re proud to stand alongside Extreme E and their partners in this joint objective.”