Products of change. News

Extreme E signs its first Official Gaming Partner in Forza Horizon 5 deal

Tue 19 Jul 2022 | 10:41 am GMT
Rob Hutchins | Products of Change Writer

Extreme E is landing on Forza Horizon 5 from today, bringing the electric off-road racing championship to an audience of gamers world wide

Extreme E has signed its first official gaming partner in a move that now puts the high octane sport with purpose squarely in the licensing space and within the mainstream media through the Forza franchise. The electric off-road racing championship has partnered with Xbox Games Studios’ Turn 10 Studios, the creators of the Forza racing franchise, to bring the Extreme E ODYSSEY 21 e-SUV as well as the full team liveries competing in Extreme E Season 2 to Forza Horizon 5. From today, Tuesday, July 19 Forza Horizon 5 players will be able to get behind the wheel of Extreme E’s ODYSSEY 21 for Series 10 of Horizon Mexico, experiencing four weeks of racing action on the Festival Playlist. “This partnership between Extreme E and the Forza franchise has brought the Championship to a new platform and audience. It has been great to work together to bring the Extreme E ODYSSEY 21 e-SUV to Forza Horizon 5 players who are enthusiastic about electric vehicles,” said Ali Russell, chief marketing officer at Extreme E.
Players will be able to experience the Extreme E ODYSSEY 21s in game as well as the championship's full team liveries
“We are excited for more people to see what electric vehicles are capable of and showcase the series in a new light. “Turn 10 and the rest of the team behind the Forza games have worked hard to make this game as authentic and accessible as possible. Being a part of the largest and most comprehensive Horizon game so far is incredible for our Championship and gives Forza’s audience an opportunity to get behind the wheel of our ODYSSEY 21s and experience the capability of our series first hand. “We are excited to collaborate with such a forward-thinking group and look forward to seeing the uplifting impact on both our communities.” Players will be able to check back regularly to complete new events and challenges to unlock variants of the ODYSSEY 21 which represent each of the ten teams currently competing in the 2022 Extreme E Championship. Players can also look out for new Extreme E themed collectibles, billboards, and race dressing as part of Forza Horizon 5’s Evolving World. Another unique feature of the update is that each season of the Festival Playlist in Series 10 will be inspired by the real-world Extreme E race calendar with new challenges and Seasonal Championships taking drivers to different locations in Mexico every week. Launched on November 9 2021 as the latest chapter in the Forza Horizon series, Forza Horizon 5 is recognised as the largest and most comprehensive Horizon game to date.
Players can also look out for new Extreme E themed collectibles, billboards, and race dressing as part of Forza Horizon 5’s Evolving World.
Players have been getting behind the wheel and experiencing some of the most diverse landscapes ever seen in a Forza Horizon title, including a living desert, a tropical jungle, and a towering snow-capped volcano. In a similar vein, Extreme E travels to locations around the world which have been severely impacted by climate change. At each location, a host of world-class teams compete off-road in electric races with the aim of using sport to highlight some of the biggest environmental issues facing the planet. Paavan Avadhanula, Turn 10 Studios director of partnerships, said: “We are very pleased to be the Official Gaming Partner of Extreme E, the leader in off-road electric racing, and have been collaborating to bring unique content to Forza Horizon 5. “We are always looking for, and excited to bring authentic and compelling new partnerships and experiences to our Forza community, and look forward to seeing how our players engage with these electric vehicles, race suits, and championships.” Forza Horizon 5 can be played on Xbox Series X/S, Xbox One, Windows 10, Steam, Xbox Game Pass, and phones and tablets via Xbox Cloud Gaming.
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