Products of Change


Tue 20 Jul 2021 | by Samantha Loveday

Finalists announced in Licensing Awards

Sustainable licensed products celebrated in the shortlist for the Licensing Awards 2021 from Max Publishing. The finalists of The Licensing Awards 2021 were announced today (20 July), including the shortlist for the Best Sustainable Licensed Product. “After the year and half that we have all had, it feels all the more triumphant to be able to announce the finalists in The Licensing Awards 2021 – with the winners being revealed at a physical awards event on 14 September which will be some reunion!” commented Ian Hyder, joint managing director of Max Publishing, which owns and organises The Licensing Awards. The Licensing Awards attracted a phenomenal number of entries and nominations this year across all the categories. Over 200 retail buyers formed the judging panel offering their expert input across the product categories. These included Asda, B&M, Blue Diamond Group,, Clarks, The Entertainer, FatFace, Forbidden Planet, Games Workshop, Home Bargains, John Lewis & Partners, M&Co, Marks & Spencer, Matalan, Merlin Entertainments, Moonpig, Morrisons, Primark, Sainsbury’s, Selfridges, Tesco, Toymaster, among many others. The Best Sustainable Licensing Product is for one licensed item or range of any discipline and will recognise and reward a licensed product’s/range’s credentials on a sustainability front. The finalists are: Alice Scott Gift Range for Tesco from H&A The Beano, Dennis’ 70th Anniversary Limited Edition Tartan from The Prickly Thistle Scotland Grand Designs Sofas from The Branded Furniture Company The Gruffalo Pop-out Play-set from Play Press Toys The Gruffalo Repreve Recycled Bedding Collection for ASDA from Dreamtex International Jurassic World: Camp Cretaceous Happy Meal from The Marketing Store National History Museum The Resilience of Nature Range from Finisterre Peppa Pig Brand Threads Range from Coneen By Design Peppa Pig Eco Plush from Character Options See all the finalists here.