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George at Asda launches clothes recycling scheme

Fri 05 Mar 2021 | 11:39 am GMT
Michelle Urquhart | Products of Change Writer

George at Asda Take Back scheme

Customers will receive a 10% off voucher for George.com when they pack up their old and unwanted clothes. The Take Back scheme, in partnership with Yellow Octopus Group, incentivises customers to return their unwanted clothing and home textiles so it can be reused or recycled. Not only does this support Asda’s commitment to reducing waste by diverting clothing and home textiles from landfill, it will also generate vital funds for Asda’s Tickled Pink campaign which supports Coppafeel and Breast Cancer Now. This scheme is available at all Asda stores across the UK that offer the click and collect service. Jade Snart, senior sustainability manager at George explains what will happen to the clothes: “All the collected items are sorted to be reused or recycled. For each garment, we choose the most sustainable way to prolong its lifecycle and make sure no textiles end-up in landfill. Some of your pre-loved items will be donated to a number of student projects, where they’ll be upcycled into new fashion garments, sustainable clothing collections, safety masks, etc. Also, some collected items will be used as material for testing new innovative solutions in textile recycling and manufacturing. We are strong believers in sustainable economy and think closing the loop in the clothing supply chain is the way forward for the whole clothing industry.” Asda will receive a monetary amount from Yellow Octopus per kilogram of clothing/textiles donated. After deducting its operational costs, the remaining amount will be donated to its nominated charities in the following proportions: 70% to Breast Cancer Now and 30% to CoppaFeel!
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