DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Global growth for POC as ambassador line-up expands

Mon 13 Sep 2021 | 12:41 pm GMT
Rob Hutchins | Products of Change Writer

Products of Change is growing its global reach, with the appointment of the former ZAG executive and founder of Globally Green Consulting, Andrea Green, and the international licensing specialist, Brenda Seto, to head up POC’s North American movement. They are joined on the international stage by Designworks Clothing Company’s GM of licensing, events and brand marketing, Lian Huddle, who will be leading the conversation across Australia and New Zealand. The trio of global ambassadors join Leonora Aixas - a former Mattel consumer products executive - who is now heading up the sustainability movement in Spain. An expert in global consumer products licensing, Green utilises her more than 30 years’ experience in the industry to deliver sustainable business strategies across licensing from sustainable business management and product development, to sustainable strategy planning and licensor procurement. Meanwhile, Seto is an independent marketing and licensing advisor, drawing upon her wealth of experience in developing strategies to deal with changing retail and consumer environments. Her exceptional career in licensing has seen her work across entertainment, toys, activities, publishing, home, fashion, and sports. Together, the pair will work to drive the conversation around sustainable industry across the North American market. Taking the conversation to the other side of the planet, and Huddle will be drawing upon her own 22 years of experience in building licensed brands through product, content and marketing to deliver the POC conversation to the Australian and New Zealand markets. Huddle is the current general manager of licensing, events, and brand marketing for DesignWorks, where she oversees development for some of the biggest brands in the market, including Bluey and the Australian Open. Finally, Aixas is igniting the sustainable conversation across Spain, where she will utilise her expertise in strategy licensing and business consulting, as well as her 14 year tenure at Mattel’s EMEA consumer products department, to fly the flag for product innovation and circular design. Helena Mansell-Stopher, founder of Products of Change, said: “As we are a global industry, it’s imperative that we not only focus on Europe but other markets. We need to share best practice, discuss legislation changes locally and understand how we can work together to find solutions to the roadblocks we find as an industry as we transition to a sustainable production model.   “It’s because of this we have launched our North American, Spanish and Australian division with meetings open to members and non members over the next eight weeks with ambitious plans to open up new markets in the new year.” The first of these meetings will take place on September, 21st at 5pm CET, during which Aixas will lead talks on the local collaboration efforts in Spain. Andrea Green and Brenda Seto will build collaboration locally in North America, kicking off with their territory meeting on September 28th, at 10am PST. Lian Huddle will host discussions for the Australian and New Zealand markets at a date yet to be confirmed this October. To attend any of the meetings please message helena@productsofchange.com or rob@productsofchange.com The new POC market leads join an already expanding category team of experts that currently includes Hasbro’s senior category manager, Kate French as ambassador for fashion, course leader at Central Saint Martins, University of The Arts London, Paul De’Ath as ambassador for education, and James George, founder of Provocative Human and strategic advisor for the international nonprofit PYREXA Global, as the ambassador for circular principles. The ambassador line-up also includes the likes of  June Kirkwood, sustainable licensing agent at Nutmeg Licensing, who leads Net Zero, Michele Pearce, director at BrandFocus Creating who represents gaming, Sine Klitgaard Moller, sustainable transformation director at The LEGO Company, heading up toy, and Simon Gresswell, MD and Founder of SGLP Sports Licensing and Partnerships, who heads up the sports category. Products of Change’s current team of category ambassadors is made complete by Peter Johnson, managing director at Creature & Co (publishers of National Geographic Kids magazine) for publishing, Peter Rooke, MD at the popular toy company Art + Science, as ambassador for plastics, Tracey Richardson of Louis Kennedy as the group’s ambassador for partnerships, and Mike Swain, director and consultant at Pack IDS Ltd, to head up discussions around packaging. Products of Change’s Mansell-Stopher, added: “I am extremely humbled and proud to work with our ambassadors, who are giving their precious time to the Products of Change community to advance our industry forward. “I can’t wait to see how far we can take the message with all of their expertise on side.”
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