DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Golden Bear details sustainable plans for Mr Tumble and The Baby Club ranges this year

Thu 13 Jan 2022 | 01:34 pm GMT
Rob Hutchins | Products of Change Writer

Hey Duggee was the first in the range to undergo a sustainable makeover

The UK toymaker, Golden Bear has underlined its commitment to sustainability over the next two years, having posted a growth in sales of 9.5 per cent to £25.1 million in the 15 month period ending March 31st, 2021. In the UK market, the company has reported ‘dynamic growth’ in the Bing, Hey Duggee, and Smart Ball brands. Last year, the team completed a realignment from virgin to recycled outer fabric across its entire Hey Duggee soft toys range, a collection that has proved itself very strong in the UK market over the last financial year. In addition to strong financial results, Golden Bear made significant investments to underpin future sales and profit growth, including investment in its own intellectual property with the launch of Curlimals and Squirty Gertie for 2022, investment in its sales, marketing and product and innovation departments, and of course, a continued push and investment into sustainability. This year will see the team continue its sustainable charge through the conversion of its Mr Tumble and The Baby Club ranges into recycled polyester for Spring/Summer 2022. Currently, all Golden Bear soft toys are stuffed using recycled polyester derived from plastic waste. This, in addition to a market leading initiative to convert outer fabric into recycled material, has resulted in over 7 million plastic bottles being recycled in 2021. The team is also moving all of its product packaging into FSC Mix cardboard with 33 per cent of product having already made the move. Golden Bear has since set a target to increase this to 100 per cent by 2023, while printing all product packaging in soy ink by the end of this year. Other strides being made by the company under its Play Today, Protect Tomorrow campaign include reducing carbon emissions with the installation of solar panels and LED lighting, and off-setting the remaining emission in both its UK and Hong Kong offices via investment into off-set projects in developing countries. Barry Hughes, managing director at Golden Bear, said: “Everyone at Golden Bear is rightly proud of the company’s performance in 2020/21 and a massive thanks must go to all our staff and retail and license partners who delivered great results despite all the challenges. “We continue to trade strongly in 2021/22 and look forward to sharing our fantastic new portfolio of products at London Toy Fair later this month.”
Save the date, book your tickets, and help fuel sustainable change across the industry Continuing its mission to drive positive change across the licensing industry, the Sustainability in Licensing Conference is making its return for the third year running. Taking place on June 22, 2022 at the Royal Geographical Society in London, the event will mark a first of its kind for the industry, finally making its in-person debut. SILC22 will build on the success of previous years, to deliver a full schedule of discussions and panels tackling some of the biggest topics of conversation in the sustainability movement today. Supporting the increased demand for knowledge, resources, and best practices from all corners of the licensing industry – from retailers to licensors, licensees to trade suppliers, content makers to contract writers – SILC22 will aim inspire continued positive action across this $275bn industry. You can book your tickets for the Live or Digital conference now simply by following this link.
related articles
Rubies takes 'biggest leap yet' with 100 per cent sustainable costume range

Rubies is making it its mission to ‘lead the way with sustainable products and packaging’ across the market with the launch of a range of 100 percent recycled, recyclable and reclaimable costumes.

Read More

Thu 13 Jan 2022 | 11:10 am GMT

TOYS
LEGO commits to reducing carbon emissions

Company commits to reducing carbon emissions by 37% by 2032

Read More

Tue 08 Dec 2020 | 02:48 pm GMT

TOYS
COP26 | LEGO presents Building Instructions for a Better Planet to world leaders

LEGO will be hosting a series of events around the local area throughout the duration of COP26 in Glasgow this month, and handing specific instructions to world leaders on behalf of the next generation.

Read More

Mon 01 Nov 2021 | 09:56 am GMT

TOYS
LEGO makes prototype bricks from recycled plastic

The new prototype, which uses PET plastic from discarded bottles, is the first brick made from a recycled material to meet the company’s strict quality and safety requirements.

Read More

Tue 06 Jul 2021 | 11:29 am GMT

TOYS
Most read stories
Biodegradable face masks coming to UK

Revolutionary new technology coming to UK and Europe from Canadian company Change Plastic for Good

Read More

Thu 03 Dec 2020 | 02:48 pm GMT

FASHION
BBC Group net zero by 2030

Rikesh Desai, the licensing director for merchandise, partnerships and interactive at BBC Studios talks about sustainability goals and reducing carbon emissions across the Group.

Read More

Fri 26 Feb 2021 | 07:59 am GMT

NET ZERO
Video games developer Sumo Group pledges to go carbon neutral by 2025

With video game IP making up a vast number of entertainment brands populating BLE this year, games industry giant Sumo Group has detailed its newest sustainability measures.

Read More

Tue 16 Nov 2021 | 01:27 pm GMT

GAMING
Morrisons to be supplied by net zero farms

Morrisons has pledged to be the first supermarket to be completely supplied by net zero carbon British farms by 2030, five years ahead of the market.

Read More

Fri 12 Mar 2021 | 12:23 pm GMT

RETAIL
We're not done yet! | Products of Change returns for BLE 2021 online sessions

Join Products of Change's Helena Mansell-Stopher as we take on the topic of the circular fashion economy with esteemed guests from George at Asda, New Life Charity, Pre-Loved Kilo, and…

Read More

Thu 25 Nov 2021 | 01:42 pm GMT

FASHION
Roadmap to tackle plastic waste published

European Plastics Pact Roadmap will help coordinate a systemic shift and largescale re-evaluation of the way we produce, use and reuse plastics in Europe

Read More

Thu 17 Dec 2020 | 08:13 am GMT

PACKAGING
The Wombles back Sustainability in Licensing Conference

The original eco-activists have created a series of animations to help remind everyone joining the conference about the importance of sustainability and how we can all make a difference by…

Read More

Tue 22 Jun 2021 | 07:20 am GMT

EDUCATION
Japan committed to reducing greenhouse gases

Prime Minister Suga declares that Japan aims to reduce its greenhouse gas emissions by 46% by 2030.

Read More

Wed 28 Apr 2021 | 10:14 pm GMT

NET ZERO