Products of Change


Tue 24 May 2022 | by Jakki Brown and Rob Hutchins

Greetings cards publisher James Ellis to plant 2,500 trees in Scottish Highlands

The Bristol-based publisher, James Ellis is celebrating 25 years in the greetings industry by giving back in a big way: with a plan to plant some 2,500 trees over the course of the year. The company has already kicked things off with a donation of 231 trees to the James Ellis Grove in Glen Affric in the Scottish Highlands, with a further donated by its distribution and fulfilment partner LB Warehousing. To rally the tree-planting troops, James Ellis is running a special offer at this year’s PG Live – the London trade show for the Greetings industry – with four new trees planted for every order of £200 or more taken at the show. These trees will be planted in the customer’s name as a special thanks. “We’ve created a grove with the charity Trees For Life,” the company founder James Stevens told Products of Change's sister title, PG Buzz. “They focus on rewilding and tree-planting in the Glen Affric region. Each tree costs £5 plus VAT and they promise to plant it within 12 months – they’ll even provide a grid reference of where the trees are located.”

The greetings cards publisher is part of the 1% For The Planet tree-planting and donating project
The tree-planted initiative is the latest move in the publisher’s commitment to helping the environment. In February 2020, it became a member of 1% For The Planet, which sees it donating one per cent of its turnover to tree planting and environmental causes. Its first donation was made to Avon Needs Trees, a charity set up to buy and reforest land in the James Ellis’ home area of Bristol-Avon. “As we’re celebrating our 25th anniversary, we wanted to do something meaningful to mark the occasion so decided to take on the ambitious project of planting 2,500 trees, 100 for each year we’ve been publishing cards,” added James. “They will be a healthy mixture of native species which will help create homes for wildlife and forests for the future. We’d be delighted if anyone is able to help us towards our goal by planting a tree or a few in our grove.” To find out more about the James Ellis grove, and to contribute if you wish, visit