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H&M kidswear collections cleans up

Tue 08 Dec 2020 | 02:29 pm GMT
Michelle Urquhart | Products of Change Writer

New H&M kidswear is made from recycled bottles

Fashion retailer launches kids’ clothes made from PET bottles collected from the shores of Indonesia H&M has joined forces with Danone AQUA for the bottle2fashion project, which transforms plastic bottle waste from the shores of Indonesia into recycled polyester. The recycled polyester has then been blended with organic cotton and recycled cotton to create comfortable and coordinating hoodies, joggers and long-sleeve tops for kids. The collaboration with bottle2fashion also supports the Indonesian government’s initiative against marine pollution — while also generating local jobs — by collecting 3.5 million PET bottles, sorting, cleaning and shredding them into flakes and then making them into recycled polyester fibres. “Helping to keep beaches and oceans clean, bottle2fashion is another exciting step forward for a more circular and collaborative approach at H&M,” said Nellie Lindeborg, who manages assortment sustainability at H&M. “To give a second life to disposable plastic bottles as recycled polyester is valuable in so many ways — to Indonesia’s environment, economy and social values — but also the world and our customers. And once the kids outgrow the clothes, we encourage the items be brought back to us through our garment collection initiative so they can be recycled once again.” Available from end of December, the kidswear collection will be in stores as well as online at hm.com.
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