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Hasbro creates new Global Purpose Organisation

Tue 12 Jan 2021 | 02:47 pm GMT
Michelle Urquhart | Products of Change Writer

Kathrin Belliveau, Chief Purpose Officer Hasbro

The move will accelerate the company’s ongoing efforts to make the world a better place for all children and all families. The new team will integrate functions across the global organisation, including global government relations, global communications, corporate social responsibility, sustainability, ethical sourcing and philanthropy and social impact. Hasbro has appointed Kathrin Belliveau as Chief Purpose Officer to lead this team, reporting to Hasbro’s Chairman and CEO, Brian Goldner. Belliveau joined Hasbro in 1997 as an attorney supporting corporate, brand, licensing, global operations and commercial legal matters. She has held a series of leadership roles including the establishment of Hasbro’s global government relations practice and the development of Hasbro’s ethical sourcing and product safety programmes. She has also been instrumental in the creation of Hasbro’s CSR function, leading the evolution of the company’s CSR and ESG strategy and priorities in response to the rapidly-changing environment and needs of stakeholders around the world. “Hasbro has a proud legacy as a responsible corporate citizen and the extraordinary events of the past year have reinforced the importance of putting our purpose and values at the centre of all that we do,” said Brian Goldner, chairman and CEO of Hasbro. “As global play and entertainment company, we have an opportunity, as well as a responsibility, to use our business as a force for good and convener of progress. I am confident that Kathrin’s appointment to Chief Purpose Officer and the creation of the new Global Purpose Organisation will allow us to harness the full power of our efforts and have an even greater positive impact on the world.”
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