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Hasbro joins the Science Based Targets initiative in support of a lower carbon economy

Wed 23 Feb 2022 | 09:51 am GMT
Rob Hutchins | Products of Change Writer

Hasbro has joined the SBTi with commitment to environment and lower carbon economy

The global play and entertainment company, Hasbro has joined the Science Based Targets Initiative (SBTi), committing to reduce its environmental footprint in support of a lower carbon economy. The new commitment marks the latest move in the company’s ongoing sustainability journey, which includes initiatives like converting its entire packaging line to plastic-free designs by the end of 2022, and the Hasbro Toy Recycling programme enabling consumers to recycle their toys in 12 countries. The Science Based Targets initiative is a global initiative that aligns with the most ambitious goal of the Paris Agreement to reduce the impacts of greenhouse gases on human society and nature. To reach net-zero global emissions and limit global warming to 1.5-degrees Celsius, Hasbro will set both near-term (2030) and long-term (2050) Science Based Targets this year that will be validated by the SBTi. This ambitious agenda is part of the SBTi’s new Net-Zero Standard, the world’s first science-based standard for setting a company’s net-zero targets. “As a global leader in play and entertainment for fans of all ages, Hasbro understands the critical importance of operating sustainably to protect our planet for future generations,” said Chris Cooks, the incoming CEO of Hasbro. “Committing to SBTs is another step for Hasbro to make a positive difference for our planet and fans around the world. Our hope is others across the industry join us in this effort.”
Hasbro set out on its packaging transformation journey in 2007, when it removed tissue paper in shipping cartons where possible
The SBTi commitment follows the firm’s on-track progress to meet its goal to eliminate ‘virtually all plastic’ from new product packaging by the end of 2022, reducing the use of virgin plastic by an estimated 19.5 million pounds annually. Hasbro also offers and end-of-life recycling solution through its Hasbro Toy Recycling programme, helping ensure that well-loved toys and games stay out of landfills by designating the recycled materials for use in play spaces like playgrounds, sports courts, and park benches. The programme is available in 12 countries around the world, including the US, Canada, Brazil, the UK, France, and Germany. Kathrin Belliveau, chief purpose officer at Hasbro, said: “At Hasbro, we are committed to making the world a better place for future generation, which includes taking important action to reduce our footprint across our entire supply and value chain. “We are proud to be setting SBTs this year under the new framework and honoured to join the SBTi community and be part of the collaborative effort on the path to net zero.”
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