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Hasbro launches UK-wide recycling scheme for toys

Mon 21 Sep 2020 | 11:11 am GMT
Michelle Urquhart | Products of Change Writer

Hasbro recycling scheme

Public can drop off used toys at one of over 200 collection points for recycling Toy giant Hasbro has launched a UK-wide take-back and recycling scheme for toys, as part of its partnership with recycling firm TerraCycle. Under the scheme, members of the public will be able to drop off their used toys at any one of 200 collection points, hosted at locations such as supermarkets and community centres. TerraCycle will then take the collected items for separating and shredding, ready for use in new products such as outdoor furniture and planters. Toys from any Hasbro brand will be accepted, with users of the scheme encouraged to drop-off dolls, action figures and other rigid toys, along with plush toys and board games. Electronic toys and games are not covered by the scheme. Hasbro currently offers recycling solutions, in partnership with TerraCycle, across the U.S., Canada, France, Germany and Brazil. “At Hasbro, we know kids and families everywhere share our passion for protecting our planet,” said Kay Green, Country Manager at Hasbro UK and Ireland. “Since launching the Hasbro Recycling Programme in the U.S. in 2018, we’ve successfully expanded to additional markets throughout the world, to offer more consumers a sustainable solution for giving new life to their well-loved toys and games and we’re proud to further extend the programme, in partnership with TerraCycle, to the UK”. This programme builds upon Hasbro’s longstanding commitment to environmental sustainability. Through Hasbro’s Sustainability Center of Excellence, the Company strives to reduce its carbon footprint and continuously improve its environmental performance across every aspect of its business. Hasbro focuses its environmental efforts in three key areas: reducing the environmental impacts of products and packaging, partnering with vendors to source and distribute Hasbro products in an environmentally conscious way, and minimising the environmental footprint of operations. “We are proud to partner with Hasbro to launch this national recycling programme in the UK, given its popularity in other countries around the world,” TerraCycle Europe’s general manager Laure Cucuron said. “The aim of the programme is to encourage new generations to recycle their well-loved toys and games and have a positive impact on the environment.” Hasbro is aiming to remove virtually all plastic from its product packaging by the end of 2022. Beginning this year, Hasbro is phasing out plastic from new product packaging, including plastic elements like polybags, elastic bands, shrink wrap, window sheets and blister packs.
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