Products of Change


Thu 10 Feb 2022 | by Rob Hutchins

Have your say in The Insights Family Industry Voice Survey

The parents and family research specialists, The Insights Family, has launched its annual Industry Voice Survey to identify the perceptions of the industry, how it is evolving, and the biggest challenges and opportunities it faces. Following the survey, the team’s inhouse market experts will produce a report investigating the confidence levels of industry professionals, as well as their thoughts and opinions on the current market, in order to bring a wider conversation to the licensing industry. Perceptions of sustainability across the market is slated to be among the topics explored within the survey, rolling on from the research that The Insights Family delivered for Products of Change and the Sustainability in Licensing Conference last year. The uncertainty of 2021 played a major role in the nature of industry challenges and opportunities last year, such as driving more digital innovation and seeing brands look to increase their direct-to-consumer business. This has seen many industries go through significant disruption and transformation in a short period of time. After conducting last year’s survey, it was evident that the kids’, parents, and family ecosystems were the most fragmented they have ever been, with nine out of 10 businesses agreeing that the landscape had fundamentally changed. In fact, 69 per cent of respondents said that the degree of change was ‘unparalleled.’ This was reflected in the findings that only six per cent of businesses believe they have a sufficient understanding of their own market. By identifying these key attitudes, the Industry Voice Survey aims to paint a picture of the biggest issues and concerns among market leaders. The research looks to provide a foundation for businesses to base their advertising, marketing, licensing, and content strategies upon as they plan for the future. Nick Richardson, founder and CEO of The Insights People, said: “There is no doubt that all aspects of the kids and family industry are going through significant and fundamental changes. In collaboration with several key associations and partners, we will once again be launching our Industry Voice Survey – which gauges industry professionals’ confidence and outlook. “I’d like to thank you in advance for taking part.” All individuals who complete the five minute survey will receive a complimentary copy of the Industry Voice Report, as well as a copy of the 2022 Future Forecast. There are also five chances to win a luxury hamper, produced by Fortnum & Mason. To complete the survey, simply visit: