Products of change. News

Heinz removes plastic from multipacks

Thu 28 Jan 2021 | 05:03 pm GMT
Michelle Urquhart | Products of Change Writer

Eco-friendly cardboard sleeves on multipacks will start rolling out this spring

The new paperboard wrap design uses 50 percent less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design. Heinz continues to remove plastic from supermarket shelves with the launch of a convenient and skinny cardboard sleeves on all multipack canned products, the new Heinz Eco-Friendly Sleeve Multipack. The PEFC certified paperboard used is fully recyclable and comes from renewable and sustainably managed forests. In addition to selecting renewable, responsibly-sourced material and optimising the design to minimise the footprint, Heinz is also advancing efforts to reduce greenhouse gas emissions. The manufacturing and transport of this new innovative sleeve is also carbon neutral. The innovative wrap design uses 50 percent less material than a fully enclosed wraparound box and 10 percent less than a traditional paperboard sleeve design. “It is clear that convenience is important to shoppers – research has found that 59% of UK shoppers say that if a package is easy to carry or transport, it is impactful their overall satisfaction with the product,” said Kraft Heinz’s northern Europe president Jojo de Noronha. “And sustainable packaging has a significant impact, too, with 71% of UK shoppers agreeing that they are more satisfied with a product if it is easily recycled or composted. Grounded in shopper insight, we feel this new recyclable and easy-to-carry paperboard sleeve ticks both of those boxes and is the perfect eco-friendly solution for our multipacks.” He continues: “Our packaging innovation team continues to work hard to develop further sustainable solutions across our business as we make a £25m investment over three years to implement the infrastructure needed to ensure this roll-out is a success, which will be a win for the environment as well as shoppers across the UK.” The new sleeve design is available now across the Heinz Soups range as part of the winter bundle on Heinz to Home, and will be launching across all Heinz’s canned products and major retailers in the UK as of autumn 2021.
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