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Products of change. News

Icon launches sustainable Xmas jumper

Tue 15 Dec 2020 | 12:16 pm GMT
Michelle Urquhart | Products of Change Writer

Icon Christmas jumpers are reversible

Icon’s Christmas jumper range is made from 100% organic cotton and is reversible so can be worn throughout winter With a report from environmental charity, Hubbub revealing that two out of five Christmas jumpers are only worn once over the festive period, yet one in three under 35s buys a new one each year, garment printers’ Icon have come up with a reversible Christmas jumper. Icon’s Christmas jumpers are reversible, with one side featuring a Christmas design and plain fabric on the other, meaning it can be worn after the Christmas period too. Icon is also running a swap shop initiative. With the purchase of a jumper, customers will be sent a prepaid label and given the option to send back an old Christmas jumper that will be upcycled or donated to charity. 100% of the profits from the Icon Christmas jumper collection will be donated to Hubbub. Hubbub raises awareness about things that are relevant to people’s day to day lives such as fashion, food, home and empowers people to take practical every day actions that make a difference. It recently won the Charity Awards’ Charity of the Year 2020 for its work.
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