Products of Change


Tue 22 Mar 2022 | by Rob Hutchins

Join the Products of Change Toy Workstream Meeting next week

Products of Change will be hosting its first Toy Workstream Meeting of the year online next week, and is urging its toy community members not to miss out on the chance to discuss the industry’s latest advances towards a more sustainable future. The LEGO Group’s director of licensing and extended line sustainability, Sine Klitgaard Moller will lead the meeting, scheduled to take place on Tuesday, 29 March at 1.00pm GMT. LEGO and the rest of the toy workstream will gather to discuss the steps now needed to be implemented across the industry, and where and what the roadblocks are that we now need to collaboratively find solutions for. It’s been a big week already this week for toy industry sustainability. The UK STEM toy specialist and distributor of the popular EUGY line of collectables developed to highlight the plight of the planet’s biodiversity, has this week detailed plans to hit a net zero target by the end of 2022. To date, the company has made major strides towards this by stripping out plastic from its packaging, opting for recycled and recyclable card instead. Meanwhile, the electronic learning toy specialist, Vtech has stepped up its environmental efforts across its UK division, having partnered with Ecologi to plant 144 trees for each member of its workforce. London Toy Fair this year, meanwhile, highlighted the industry-wide efforts now being made to adopt more sustainable practices and implement measures across their businesses. Products of Change members, Golden Bear have been making major waves in the product development area, removing plastic packaging and using recycled materials in the manufacturing of some of its biggest IP driven lines. Elsewhere, and Wow! Stuff has cooked up an agenda-setting partnership with Magic Light Pictures to implement innovative new packaging measures for online orders of its Gruffalo toy line. With all of this and more being developed across the space, it’s fair to say the toy industry is an industry working to meet the challenge of working towards a sustainable future. Next week’s Toy Workstream Meeting will also feature an update from the recycling specialist, Wastebuster who is behind the ongoing Hidden Treasure Campaign to encourage UK kids and families to recycle their discarded e-waste. Wastebuster is also the brain behind the Recycle to Read campaign that has highlighted the need to recycle pre-loved toys among school children, through a campaign that rewards participating schools with reading materials for their still underfunding libraries and literacy resources. To register for the Toy Workstream Meeting on Tuesday, 29 March, click here.