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Join webinar on circular economy for toys

Tue 16 Feb 2021 | 08:42 am GMT
Michelle Urquhart | Products of Change Writer

Recycle to Read encourages people to recycle toys in return for books for schools

Wastebuster, a leading UK not-for-profit environmental educational organisation, will lead a webinar on 18 February exploring circular economy development for the toy industry. The first webinar will explain Wastebuster’s Recycle to Read programme and its potential scope. Following the session, attendees will be invited to share their feedback to help shape the approach and ensure it is addressing the needs of the toy industry. The Recycle to Read programme will collect toys including electricals and electronics from collection points in schools and retailers, which will be recycled in the UK, and participants will be rewarded with new reading resources for their schools. Wastebuster specialises in changing the way children and young people perceive their role, in terms of consumption, by harnessing the power of entertainment for social change. By focusing on toys, and the role toys play in shaping the future of our planet, Wastebuster believes the programme will provide a powerful opportunity to capture the imaginations of children and show how toys are, and can be, a force for good. Wastebuster also believe that by rewarding children and their schools with books for recycling, children will appreciate the value of recycling. Founder of Wastebuster, Katy Newnham says “At Wastebuster, our mission is to educate children around environmental issues and equip them with positive actions that they can take to help secure the planet’s future.  Toys are so important in children’s lives, so what better way to engage them, than through what happens to their toys when they can’t be played with anymore.” “The Recycle to Read campaign aims to celebrate toys and the joy that they bring, and gives children an opportunity to feel they and their toys can be superheroes, by enabling children to recycle them properly at the end of their lifespan and rewarding them with exciting books for doing so.” Products of Change is partner in the Recycle to Read campaign and Helena Mansell-Stopher, director added: “Products of Change is extremely proud to be working with Katy and her team to bring a fully circular solution to toy recycling in the UK, to be rolled out internationally over the coming years.  For an industry to be part of actually building an infrastructure of this magnitude, to also be linked to rewarding schools to positively affect children’s literacy, is pretty phenomenal”. The toy industry webinar will be held on 18 February at 11am. Sign up on the Recycle to Read website
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