Products of Change


Tue 26 Oct 2021 | by Rob Hutchins

Kids Industries CEO Gary Pope appointed as the Products of Change children’s ambassador

Products of Change has got its foot firmly on the accelerator this month, as the team welcomes Kids Industries’ co-founder and CEO Gary Pope to the role of children’s ambassador. Recognised as the only full service marketing agency that specialises in the family market, Kids Industries has built an industry-wide reputation for research and analysis. Gary will utilise his expertise in the field as he supports POC by representing the views, needs, and wants of children. “I’m a dad, I used to be a school teacher and Kids Industries works with kids and families every day, so I’m passionate about understanding what kids need to develop, thrive, and enjoy life and then I want to be able to play a part in making that happen,” said Gary. “As the Products of Change children’s ambassador, my role is to be an advocate for children. To give their views on sustainability in the consumer products space a voice; I hope brands, designers, retailers, manufacturers and more will listen because it’s their planet, not ours. “I believe in empowering children and giving them autonomy and so I’ll also be working alongside them to ensure they access the information they need to understand how to positively impact the world of consumer products. “I’ll be promoting the work of Products of Change with children wherever I can to raise awareness of the great work the organisation is doing.” Already, Gary has developed a three point plan to achieve his goals as children’s ambassador:  

  • Convene a children’s steering group six times a year to monitor opinion, bringing their views and needs to Products of Change group meetings and beyond.
  • Represent the children’s perspectives in external Products of Change initiatives and communications.
  • Identify and share useful and relevant research and information among Products of Change members that positively impacts children and furthers their views.
  Gary will be delivering some of the initial findings from the first children’s steering group meeting alongside Products of Change founder Helena Mansell-Stopher at Brand Licensing Europe, which takes place on November 17th to 19th at ExCeL London. Products of Change founder, Helena Mansell-Stopher, said: “With just under half of the global royalty value from the industry coming from products made for children, it is an imperative that we make sure all elements of our communication, recommendations, and business plans must include their voice. “To me, that’s why having a children’s ambassador within the POC community is a must, and I am so honoured that Gary with his decades of experience in this space is giving up his time to bringing their voice to the table. Watch this space for the first piece of work due to be delivered for BLE this year.”