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Klarna app lets customers see carbon footprint

Wed 28 Apr 2021 | 10:10 pm GMT
Michelle Urquhart | Products of Change Writer

Klarna has launched a new tool that lets customers track the carbon footprint of their purchases.

Klarna has launched a new tool that lets customers track the carbon footprint of their purchases. Klarna’s 90 million global shoppers can see the climate impact of the shopping they do in the Klarna app through average CO2kg assessments made on each transaction. The new feature brings to life one of the largest awareness efforts on carbon footprints ever made, by introducing CO2 data on a global scale. The feature will introduce a seamless experience for users to access carbon footprint insights and brings to life one of the largest-ever awareness-raising efforts on carbon footprints, based on consumer reach. Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kgCO2 value for each purchase. The partnership introduces CO2 data at global scale and is made available free of charge in the Klarna app. “With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?” says Sebastian Siemiatkowski, CEO of Klarna. “This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.” The launch of Klarna’s carbon footprint tracker comes on the back of the company’s commitment to donate 1% of its latest funding round of $1 billion. It is giving $10 million to support high-impact projects addressing the climate and biodiversity crisis and focusing on the UN Sustainable Development Goals. As part of the initiative, it will make its 1% framework publicly available, in the hope of inspiring fellow growth and pre-IPO companies to follow in its footsteps.
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