DRIVING SUSTAINABLE
CHANGE TOGETHER

Products of change. News

Klarna app lets customers see carbon footprint

Wed 28 Apr 2021 | 10:10 pm GMT
Michelle Urquhart | Products of Change Writer

Klarna has launched a new tool that lets customers track the carbon footprint of their purchases.

Klarna has launched a new tool that lets customers track the carbon footprint of their purchases. Klarna’s 90 million global shoppers can see the climate impact of the shopping they do in the Klarna app through average CO2kg assessments made on each transaction. The new feature brings to life one of the largest awareness efforts on carbon footprints ever made, by introducing CO2 data on a global scale. The feature will introduce a seamless experience for users to access carbon footprint insights and brings to life one of the largest-ever awareness-raising efforts on carbon footprints, based on consumer reach. Klarna has partnered with Doconomy, a world leader in providing innovative calculation tools enabling banks and brands to display the carbon footprint of transactions, to provide shoppers with an average kgCO2 value for each purchase. The partnership introduces CO2 data at global scale and is made available free of charge in the Klarna app. “With fat, sugar and salt levels labelled on food we buy, why shouldn’t our CO2 emissions be just as visible?” says Sebastian Siemiatkowski, CEO of Klarna. “This type of information shouldn’t be a premium or luxury that consumers pay for, but rather an essential part of every shopping journey. That’s why we’re upgrading our app to give all our consumers globally transparent access to their shopping carbon footprint. We all make decisions that affect the health of the planet and it’s essential that everyone has access to sound information to make smart climate choices in a simple and straightforward way.” The launch of Klarna’s carbon footprint tracker comes on the back of the company’s commitment to donate 1% of its latest funding round of $1 billion. It is giving $10 million to support high-impact projects addressing the climate and biodiversity crisis and focusing on the UN Sustainable Development Goals. As part of the initiative, it will make its 1% framework publicly available, in the hope of inspiring fellow growth and pre-IPO companies to follow in its footsteps.
related articles
Amazon launches own 'consciously created' product range under Amazon Aware

Amazon has developed the ‘Aware’ collection in response to growing demand from consumers looking to shop more consciously. It the online giant’s latest step on its journey since the Climate Pledge Friendly programme.

Read More

Tue 08 Mar 2022 | 01:42 pm GMT

RETAIL
Aldi trials refill station

Four household staples – basmati rice, brown rice, penne pasta and wholewheat fusilli – are available to buy loose in store at Ulverston, Cumbria, but if successful, will be rolled out to other stores.

Read More

Wed 14 Apr 2021 | 03:25 pm GMT

RETAIL
Sustainability drives business decisions

83% of independent greeting card retailers say sustainability has driven their business decisions.

Read More

Thu 25 Mar 2021 | 09:31 am GMT

RETAIL
Asda ditches plastic bags for fruit and veg

The supermarket is removing 101million pieces of single use plastic from its stores each year by switching from plastic to reusable fruit and veg bags.

Read More

Thu 01 Apr 2021 | 07:19 am GMT

RETAIL
Most read stories
Chanel launches 'most environmentally conscious' collection to date going refillable and plastic-free

The beauty and fashion brand has stripped back its plastic packaging and providing customers with refill options across its new range, No. 1 de Chanel.

Read More

Mon 10 Jan 2022 | 10:58 am GMT

FASHION
The Lego Foundation and Kirkbi announce £11.5m grand to support vulnerable children in Haiti and Afghanistan

The new grant from the Lego Foundation and Kirkbi will support UNICEF, UNHCR – the UN Refugee Agency and Education Cannot Wait (ECW).

Read More

Thu 02 Sep 2021 | 09:16 am GMT

TOYS
Loxleys launches zero-waste solutions

Sheffield-based printers, Loxleys is on a mission to reduce the environmental impact of greeting cards, with its zero-waste range of eco-solutions.

Read More

Fri 15 Jan 2021 | 07:58 am GMT

DESIGN
Half a million Brits pledge to Veganuary

Britain’s major supermarkets promote Veganuary, advocating the reasons to try a vegan diet

Read More

Thu 07 Jan 2021 | 07:49 am GMT

FOOD
H&M and John Boyega partner on sustainable fashion line

The forward-thinking fashion retailer, H&M has joined forces with Hollywood actor and activist, John Boyega for the launch of a new sustainable clothing range made from vegan leather.

Read More

Fri 08 Oct 2021 | 10:33 am GMT

FASHION
POC talks BLE 2021 | "The appetite for sustainable toys is getting bigger" says Keel Toys

Ahead of its showcase at the Products of Change Sustainability Activation at Brand Licensing Europe next month, POC sits down with Keel Toys to explore its biggest success story to…

Read More

Mon 25 Oct 2021 | 09:53 pm GMT

TOYS
Business at the front; planting at the back | Office efforts of the month

To kick off a new social campaign and series of mini features, Products of Change is lurking in your office gardens, rifling through your company initiatives, and sharing your environmental…

Read More

Mon 04 Oct 2021 | 04:19 pm GMT

NETWORKING
Join the Products of Change Circular Economy 101 Workshop next month

The participative London workshop will include group discussions, practical exercises, and will provide live examples of the circular economy in practice today.

Read More

Tue 21 Jun 2022 | 10:03 am GMT

EDUCATION