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LEGO, Xbox, Hasbro to speak at licensing summit

Tue 30 Mar 2021 | 06:59 am GMT
Michelle Urquhart | Products of Change Writer

Brand & Licensing Innovation Summit, taking place online from 9-11 June

The LEGO Group, Microsoft Xbox, Revlon, Elizabeth Arden, Studiocanal, Perry Ellis, Hasbro and Chefclub will speak at this summer’s Brand & Licensing Innovation Summit, taking place online from 9-11 June. Stephanie Freeman, The LEGO Group’s global licensing manager – outbound, and Mark Bezodis, licensing managing director, Perry Ellis International, will contribute to an opening day panel ‘Brainstorming the future of licensing in retail and vice versa’ alongside Karen Hewitt (Character.com), Susan Bolsover (Penguin Random House), and Licensing International MD Graham Saltmarsh. Stephanie Freeman, said, “I am honoured to join a panel at B&LIS and provide my insights and experiences over my time in licensing and also during the last year. Touchpoints for people within the industry are essential during these times, to ensure we all keep connected and feel a sense of being part of a larger team, and I am looking forward to learning from fellow panellists and it will be great to engage with people I wouldn’t necessarily cross paths with.” The second day of BL&IS is all about sustainability and CSR with content curated by Products of Change and speakers from Hasbro, George at Asda, Lyfcycle, DNA Brands and Brands In Limited will address the damaging effects of the fashion industry on the planet, and how the industry is transitioning to a sustainable future. John Friend, head of Halo and Xbox consumer products at Microsoft will join a day three panel alongside Difuzed Head of Gaming and Esports Dan Amos and Scott Macrae, Asda’s New Business and Partnerships Manager. The summit’s third day takes a deep dive into content and digital transformation, and John’s panel is called Next Level: Why Gaming and Esports is Dominating the Entertainment Leaderboard. Online registration for the Brand & Licensing Innovation Summits is now open at www.brandlicensinginnovationsummit.com. Early bird discounts of 30% are available until 16 April. A three-day delegate pass at the early bird rate will cost just £175 (£158 for Licensing International members). Qualified retailers are invited to register for free.
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