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License This! Competition winners announced by Licensing Expo Virtual

Thu 02 Sep 2021 | 09:08 am GMT
Katie Roberts-Mason | Products of Change Writer

The License This! competition provides select illustrators, designers, animators, and product inventors with the unique opportunity to pitch their concepts to a panel of expert judges. The winners are:   License This! Character & Animation winners:
  • Emily Blumenthal & Lindsay Kaye Lippman, The Charmsters, a diversity-based animation brand.
License This! Brand & Design winner:
  • Xavier Smith, Kujifunzakids, children’s animation brand.iitribesentertainment.com
  License This! Innovations & Product Innovation winner:
  • Lawrence Canada, The Goodie Jar, a snack food brand. www.thegoodiejar.com
  The judging panel for this year’s awards comprised of 18 senior executives from every corner of the industry, including Bioworld Merchandising, Boat Rocker Studio, Crayola, FYE, Hallmark, Licensing International, Lisa Mark Associates, Product Counsel, PowerStation Studios and Redbubble, in addition to partner InventHelp and official sponsor WestEnd Software. “We at the Goodie Jar are excited to have been chosen as a License This! winner,” said Lawrence Canada, The Goodie Jar. “This is a dream coming to fruition. We look forward to the opportunities and experiences that accompany this accomplishment at Licensing Expo.”   Fellow winner Xavier Smith added: “Winning License This! is an exciting and epic opportunity for The Kujifunza Kids brand and the II Tribes Entertainment family! We look forward to all opportunities from this wonderful experience.”  Finally, founder Emily Blumenthal, and creative director Lindsay Kaye Lippman, of Kanvas Brands, commented: “We are excited to win the Character & Animation category for the License This! Competition. We believe this will bring awareness and opportunities to The Charmsters, a diversity-based animation brand rooted in joy, inclusivity and girl empowerment.  We are grateful to the industry for giving us this platform to introduce our mission and female founded brand and look forward to what happens next.”  Winners of the awards will receive one-to-one consultation with members of the judging panel and competition sponsor WestEnd Software, a free-of-charge turnkey booth at next year’s Licensing Expo, one-year Licensing International membership, one-year Products of Change membership and – exclusively to the winner of the ‘Inventions & Product Innovations’ category – one-to-one consultation with InventHelp. “I thoroughly enjoyed being a part of this year’s panel,” said Steven Ekstract, managing director of Global Licensing Advisors and chair of the License This! judges. “We are really excited to announce the winners and wish them all the very best of luck.”   Brand Licensing Europe’s (BLE) License This! competition, which has been running for over a decade, is now open for entries and announces a new third award category, the Inventions & Product Innovations category.    
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