Tue 30 May 2023 | by Rob Hutchins

Lush partners with Paramount Consumer Products and Nickelodeon for plastic-free SpongeBob collection

The bath and body specialist, Lush has partnered with Nickelodeon and Paramount Consumer Products to unveil a new totally plastic-free SpongeBob SquarePants collaboration in time for Plastic-Free July. Launched as part of the SpongeBob SquarePants: Operation Sea Change global ocean conservation and sustainability initiative, the partnership includes an exclusive SpongeBob-themed box of goodies based on Patrick Star, Gary the Snail, and Bikini Bottom. The Lush Kitchen subscription box will hit doorsteps in July, just in time for Plastic Free July. Further elements of the partnership will be announced in coming weeks. “We love soap! So, to create a plastic free range of products on behalf of SpongeBob SquarePants, an iconic character, series, and brand, representing an undersea world that we are all trying to protect was an obvious fit for Lush,” said Melody Morton, Lush concepts creative director. “We’re proud that 66% of our entire product range is unpackaged and we are thrilled to partner with Paramount and Nickelodeon on SpongeBob SquarePants: Operation Sea Change.” Lush wants to help Lush Kitchen customers make a sea change to help save the oceans, whether that’s by taking their first step away from pump hand-soaps or whether they feel motivated to move their full routine to plastic-free alternatives. Through partnerships with several non-profit organisations, SpongeBob SquarePants: Operation Sea Change aims to help remove and divert five million pounds of ocean plastic over the next four years by funding clean-up projects and educating millions of fans on how they can help protect the undersea home. “We are thrilled to partner with Lush, a company that has a long history in protecting the environment and shares our excitement for the SpongeBob SquarePants: Operation Sea Change initiative to protect the world’s oceans and its inhabitants,” said Veronica Hart, executive vice president, global franchise planning and CP marketing, Paramount. “Pairing the colourful and creative plastic free products of Lush with the fun and positivity of SpongeBob is a perfect fit, while creating awareness around the clean ocean efforts and its importance.”