Products of Change

DRIVING SUSTAINABLE
CHANGE TOGETHER

Mon 21 Sep 2020 | by Michelle Urquhart

Mattel appoints head of sustainability

Pamela Gill-Alabaster joins global toymaker to drive Mattel’s sustainability journey In her new role, Gill-Alabaster will lead the company’s sustainability work, helping the company to achieve its aim of 100% recycled, recyclable or bio-based plastic materials in its products and packaging by 2030. “Pam is a seasoned leader with a proven track record for identifying key sustainability priorities, building a sustainability strategy with a design-led and brand purpose-driven perspective and driving cross-functional collaboration and outcomes,” says Mattel President and COO Richard Dickson. “She will play a key role in driving Mattel’s sustainability journey and we are excited to welcome her to the team.” The company has already made inroads on its goals with the introduction of the Fisher-Price Rock-a-Stack and Baby’s First Blocks toys made from sugarcane-based plastics and packaged in 100% recycled or sustainably sourced material. And earlier this year it launched three Mega Bloks building sets made from sugarcane-based plastics – Mega Bloks Polar Friends, Mega Bloks Safari Friends and Mega Bloks Woodland Friends – and packaged in 100% recycled or sustainably sourced material. Gill-Alabaster has previously led on sustainability efforts for companies including L’Oréal, Estée Lauder, and Revlon. Most recently she was chief marketing and communications officer at Centric Brands, a licensee for Calvin Klein, Under Armour, Michael Kors and BCBG.