DRIVING SUSTAINABLE
CHANGE TOGETHER

Sign In Join

Home | News | Article

Products of change. News

Mattel launches Dr Jane Goodall Barbie doll in Inspiring Women series latest

Tue 12 Jul 2022 | 10:19 am GMT
Rob Hutchins | Products of Change Writer

Facebook
Twitter
LinkedIn
Share

Dr Jane Goodall pictured with her Barbie counterpart, the latest in Mattel\'s Inspiring Women series

Mattel has teamed up with the Jane Goodall Institute to introduce the latest in its Inspiring Women series of Barbie dolls, a certified carbon neutral Dr Jane Goodall doll made from recycled ocean-bound plastic and available at mass retailers from today. The Dr Jane Goodall doll is joined by the launch of the 2022 Barbie Career of the Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The career doll set is also certified carbon neutral and made from recycled ocean-bound plastic. Revealed just ahead of World Chimpanzee Day on July 14, the Jane Goodall Inspiring Women doll comes with a chimp accessory modelled on David Greybeard, the chimpanzee studied by Dr Jane Goodall in her ground-breaking research about emotion and communication in animals. It also coincides with the 62nd anniversary of Dr Jane Goodall’s first journey to the forest of Gombe National Park in Tanzania.
Barbie Dr Jane Goodall pictured with her companion David Greybeard... the chimpanzee accessory
“My entire career, I’ve wanted to help inspire kids to be curious and explore the world around them – just like I did when I first travelled to Tanzania 62 years ago,” said Jane. “I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference. “Through this partnership I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.” Through the launch, Barbie celebrates Dr Jane Goodall DBE’s ground-breaking research and achievements as a humanitarian, scientist and activist, and as founder of the Jane Goodall Institute and a UN Messenger of Peace. The Inspiring Women Series pays tribute to courageous women who took risks, changed rules, and paved the way for generations to dream bigger.
“Through this partnership I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.”
“Kids need more role models like Dr Jane Goodall because imagining they can be anything is just the beginning – seeing it makes all the difference,” said Lisa McKnight, executive vice president and global head of Barbie and Dolls, Mattel. “We know that sustainability is a top concern for future generations and we are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls.” As part of the collaboration, the Barbie brand is also working with Jane Goodall Institute’s global youth Roots & Shoots programme to inspire curiosity about the environment in kids of all ages and teach them about their social and environmental impact. The partnership will see Barbie issue a global challenge with the hashtag #NatruallyCuriousJane to encourage kids to discover the little steps they can take to create big changes, including creating a nature observation journal, community mapping, and increasing local green spaces. Barbie is also highlighting Dr Jane Goodall through a special episode of the Barbie You Can Be Anything series on its YouTube channel.
related articles
Toy recycling and reusing must be more accessible

Gary Pope, co-founder at marketing agency Kids Industries, one of the sponsors for the Sustainability in Licensing Conference (SILC) on 24-25 June talks about toy sustainability.

Read More

Tue 01 Jun 2021 | 07:06 am GMT

TOYS
Don't miss the POC Toy Workstream Meeting today

Join The LEGO Group’s Sine Klitgaard Moller, members from Golden Bear, Wow! Stuff and plenty other leading names from across the toy industry for Products of Change’s first Toy Workstream Meeting of the year online today (Tuesday, 29 March).

Read More

Tue 29 Mar 2022 | 11:57 am GMT

TOYS
Selfridges brings pre-loved toys to Oxford Street in The Toy Project partnership

The retail giant is partnering with the children's charity The Toy Project in a move to reduce waste over the festive season and bring circular retail to London's Oxford Street in its latest Project Earth Resellfridges campaign.

Read More

Thu 21 Oct 2021 | 12:35 pm GMT

TOYS
Hasbro 'deeply committed' to plant-based and recycled materials with new plans for Potato Head

The plans, revealed by Hasbro during COP26 at the start of this month, builds on the toy maker’s commitment to use more sustainable materials across its product portfolio and reduce its reliance on virgin plastic.

Read More

Fri 26 Nov 2021 | 12:38 pm GMT

TOYS
Most read stories
May and June diary dates

Make sure you pencil in the dates for the next Products of Change meetings and Brand & Licensing Innovation Summit and SILC coming up in June.

Read More

Wed 12 May 2021 | 08:21 pm GMT

EDUCATION
Sustainability in Licensing Conference kicks off

Delegates from over 20 countries come together to focus on sustainability and environmental change in the two-day Sustainability in Licensing Conference being held digitally.

Read More

Thu 24 Jun 2021 | 06:12 am GMT

EDUCATION
Sleeping earthed | Dreamtex talks ground-breaking sustainability and why its backing SiLC 22 this year

Dreamtex is among the keenest pioneers of sustainable licensed bedding and an industry-leading sponsor of this year's Sustainability in Licensing Conference.

Read More

Wed 06 Apr 2022 | 01:11 pm GMT

HOUSEWARES
The RSPB co-produces series to 'build broadest movement for nature there's ever been'

Presented by Sir David Attenborough and produced for BBC One, the series will 'do for wildlife in Britain and Ireland' what the Planet series have done for wildlife around the…

Read More

Tue 16 Aug 2022 | 11:20 am GMT

EDUCATION
Welcome to 2022 | POC's first meeting scheduled; Book your SILC22 place

New Year, New You; New Year, Same You; New Year, Slightly More of You - whichever it is that marks the beginning of your 2022, Products of Change is champing…

Read More

Thu 06 Jan 2022 | 11:27 am GMT

NETWORKING
Tesco sets out climate manifesto

Retailer outlines five key areas of focus including cutting absolute emissions from energy and supporting the UK’s transition to electric transport.

Read More

Tue 30 Mar 2021 | 06:12 am GMT

RETAIL
Kelvyn Gardner's legacy continues with SUSSED poster

Spearheaded by Kelvyn Gardner, the SUSSED poster reminds us all of the little things we can do each day to be more sustainable and its release today is a small…

Read More

Tue 16 Feb 2021 | 12:45 pm GMT

CONTENT
Cycling brand Rapha makes climate commitments as new platform aims for industry shift

There's a new motivation among the cycling community to amplify its role as a force for good in the world and its key role in the battle against climate change.

Read More

Thu 24 Feb 2022 | 02:44 pm GMT

SPORT