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Mattel launches Dr Jane Goodall Barbie doll in Inspiring Women series latest

Tue 12 Jul 2022 | 10:19 am GMT
Rob Hutchins | Products of Change Writer

Dr Jane Goodall pictured with her Barbie counterpart, the latest in Mattel\'s Inspiring Women series

Mattel has teamed up with the Jane Goodall Institute to introduce the latest in its Inspiring Women series of Barbie dolls, a certified carbon neutral Dr Jane Goodall doll made from recycled ocean-bound plastic and available at mass retailers from today. The Dr Jane Goodall doll is joined by the launch of the 2022 Barbie Career of the Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The career doll set is also certified carbon neutral and made from recycled ocean-bound plastic. Revealed just ahead of World Chimpanzee Day on July 14, the Jane Goodall Inspiring Women doll comes with a chimp accessory modelled on David Greybeard, the chimpanzee studied by Dr Jane Goodall in her ground-breaking research about emotion and communication in animals. It also coincides with the 62nd anniversary of Dr Jane Goodall’s first journey to the forest of Gombe National Park in Tanzania.
Barbie Dr Jane Goodall pictured with her companion David Greybeard... the chimpanzee accessory
“My entire career, I’ve wanted to help inspire kids to be curious and explore the world around them – just like I did when I first travelled to Tanzania 62 years ago,” said Jane. “I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference. “Through this partnership I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.” Through the launch, Barbie celebrates Dr Jane Goodall DBE’s ground-breaking research and achievements as a humanitarian, scientist and activist, and as founder of the Jane Goodall Institute and a UN Messenger of Peace. The Inspiring Women Series pays tribute to courageous women who took risks, changed rules, and paved the way for generations to dream bigger.
“Through this partnership I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere – on the field, in the lab, and at the table.”
“Kids need more role models like Dr Jane Goodall because imagining they can be anything is just the beginning – seeing it makes all the difference,” said Lisa McKnight, executive vice president and global head of Barbie and Dolls, Mattel. “We know that sustainability is a top concern for future generations and we are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls.” As part of the collaboration, the Barbie brand is also working with Jane Goodall Institute’s global youth Roots & Shoots programme to inspire curiosity about the environment in kids of all ages and teach them about their social and environmental impact. The partnership will see Barbie issue a global challenge with the hashtag #NatruallyCuriousJane to encourage kids to discover the little steps they can take to create big changes, including creating a nature observation journal, community mapping, and increasing local green spaces. Barbie is also highlighting Dr Jane Goodall through a special episode of the Barbie You Can Be Anything series on its YouTube channel.
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