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Maya the Bee looks to inspire licensees with its new Eco Trend Book

Tue 26 Oct 2021 | 11:34 am GMT
Rob Hutchins | Products of Change Writer

Maya the Bee Eco Trend Book

Studio 100 Media, the team behind the popular children’s brand Maya the Bee, is taking the next step in its mission for environmental protection and sustainability with the launch of its Maya the Bee Eco Trend Book, a new means of inspiring licensees to take their own first steps towards more sustainable production. Developed in collaboration with the Central European package design specialists, PACOON, the Eco Trend Book has been launched in response to the increasing awareness among consumers across Europe of their own responsibility for environmental and climate change action. Recognising the sign of the time, Studio 100 Media is positioning Maya the Bee as an ‘international family and children’s brand for future generations.’
The Maya the Bee has been an ambassador for conservation and environmentalism for a number of years now
According to recent studies cited by Studio 100 Media, three quarters of all children are interested in want better sustainability in their products. The majority of families would like their preferred brands to offer sustainable products, and most also pay extra for more sustainable products. However, the firm notes, that it is ‘often difficult to distinguish environmentally valuable products from those that are not.’ “It thus makes it clear that brand direction and positioning are essential to a more environmentally friendly way of production and packaging, especially in terms of design and materials,” said the Studio 100 team via a press release. Together with PACOON, Studio 100 Media has developed a new and unique style guide, The Eco Trend Book aims to provide licensees with background knowledge and orientation, as well as a showcase of innovative ways to produce their products in a more environmentally friendly and sustainable way. This will cover design, packaging, and materials. PACOON’s own studies have shown that today, ecological and sustainably minded packaging is preferred by consumers.
The company states that licensees adopting the Eco Trend Book will better align themselves with the brand's principles
The media company has gone on to suggest that packaging designed and produced according to the Eco Trend Book will also be reflective of many of the core values of the Maya the Bee brand, including nature, curiosity, liveliness, care, and attention. The Maya the Bee Eco Trend Book is now available to licensees and will be supplemented over the next few years with implementation examples and additional artwork for other product categories. For a number of years now Maya the Bee has been a successful brand ambassador for bee and insect protection, sustainability, and biodiversity. Maya has been the face of an environmental initiative called Project Poppy Meadow for the last four years in a move to make it easier for families to protect nature in a variety of ways to teach children the importance of species conservation. Since 2020, Maya the Bee has been collaborating with German NABU (Nature and Biodiversity Conservation Union) and has been an active supporter of its Insect Summer campaign. The German retail company, REWE has also been using the kids’ brand for its own insect protection campaign across the country.
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