Products of change. News

Melissa & Doug commits to planting 10 million trees by 2030 with One Tree Planted

Tue 19 Apr 2022 | 01:05 pm GMT
Rob Hutchins | Products of Change Writer

Melissa & Doug recently launched its Project Restore, a commitment to purpose-driven business

The global toy company, Melissa & Doug is to plant 10 million trees by 2030 to contribute to a greener, healthier planet for the generations to come, the firm has confirmed this month. The team is expanding its partnership with One Tree Planted, a global reforestation programme, to help reach the new goal. The programme’s projects focus on regenerative forestry to reforest areas impacted by forest fires, floods, and climate change. Melissa & Doug made the tree-planting commitment as part of its Project Restore, a sweeping collection of sustainability initiatives designed to build on its history of caring for children and the world they live in. As a part of this, the brand has underlined its dedication to the vision of making ‘timeless, sustainable toys’ for a ‘thriving and inclusive world.’ “As a purpose-driven toy brand, our goal is to spark imagination and wonder in all children. Today’s children are growing up in a world where they are aware of issues, such as climate change. It is important that we give back to our planet on behalf of future generations,” said Bridgette Miller, chief marketing and sustainability officer at Melissa & Doug. “We want to remind children that the world is their playground with every new tree we help grow.” Since 2014, One Tree Planted has planted over 40 million trees through its partnerships in over 43 countries across the globe. Melissa & Doug supports the non-profit organisation and its focus to restore forests to create biodiversity and make a positive social impact, such as community stabilisation. Trees are being planted in three different locations that include Appalachia, the Philippines, and the Amazon. Efforts in these regions will help restore forests that have been damaged or aid in the reforestation of the land. Melissa & Doug’s Project Restore was created as an environmental and social promise addressing three pillars – Thriving Forests, Timeless toys, and an Inclusive World – all through various initiatives. Most recently, Melissa & Doug detailed the acceleration of plans to make toys with FSC-certified wood from responsibly managed forests. The team also shared news on its partnership with the Sustainable Packaging Coalition and How2Recycle to streamline its packaging efforts through recyclable materials and source reduction. The brand’s sustainability efforts also include a social commitment to encourage open-ended play among all children, with a focus on inclusivity. It aims to drive further representation of children across its marketing content and within its innovation programme.
related articles
Just Play partners with Charity:Water in campaign to fund sustainable water projects for developing countries

Just Play, the global consumer products company and name behind the WaterBabies toy line, has teamed with Charity:Water, the not-for-profit organisation that provides clean and safe drinking water to developing countries.

Read More

Thu 02 Dec 2021 | 10:02 am GMT

Wastebuster’s Toy Take Back scheme gains support

Project is driving a nationwide call to ‘recycle right’ with collected plastic toys being recycled into new products.

Read More

Thu 30 Jul 2020 | 06:57 am GMT

Vtech UK commits to Ecologi tree-planting project amid new sustainable measures

The UK division of the global electronic and learning toy maker has partnered with Ecologi to plant 144 trees per member of its workforce to help reduce 10.8 tonnes of CO2 from the environment.

Read More

Mon 21 Mar 2022 | 02:32 pm GMT

The LEGO Group to open $1 billion carbon neutral factory in the US

The factory will match all its day-to-day energy needs with renewable energy from an onsite solar park, while reducing energy consumption and non-renewables.

Read More

Wed 22 Jun 2022 | 04:22 pm GMT

Most read stories
Is getting to net zero going to be enough?

June Kirkwood, ambassador for Net Zero initiatives within the Products of Change community considers whether getting to net zero really will be enough.

Read More

Thu 20 May 2021 | 08:14 am GMT

What do you know about plastics? Join the RECOUP webinar next month and find out

Whether it's understanding the role plastics have to play in the fight against climate change, or tackling issues around consumer recycling, RECOUP will be supplying the answers next month.

Read More

Mon 21 Feb 2022 | 10:17 pm GMT

Sustainability in Licensing Conference postponed until October

Word of a planned rail strikes across national rail and London tube services next week has has forced the team to reschedule for to a more suitable date

Read More

Mon 13 Jun 2022 | 02:39 pm GMT

Eden Project wins gold for peatbog showcase at RHS Chelsea Flower Show

The call-to-action display urging gardeners to ditch using peat and better protect the planet impressed judges with its immersive experience borrowing peat bog from Cumbria.

Read More

Mon 30 May 2022 | 10:20 pm GMT

A Blue Planet | The Smurfs talk beach cleaning and backing SiLC 2022

Since 2017, The Smurfs has been the flag bearer for sustainability the world over taking on ambassadorship of the United Nations' 17 Sustainable Development Goals.

Read More

Wed 20 Apr 2022 | 03:18 pm GMT

Dr Seuss Enterprises celebrates Earth Day with plantable The Lorax books

Dr Seuss Enterprises will print 10 copies of The Lorax on plantable paper made from wildflower seeds. These books can then be planted and watered to grow wildflowers.

Read More

Thu 21 Apr 2022 | 11:47 am GMT

Products of Change has launched

A new force in helping businesses to collectively drive sustainable change

Read More

Mon 30 Nov 2020 | 10:58 pm GMT

M&S launches denim collection in partnership with Ellen MacArthur's The Jeans Redesign Project

Marks & Spencer has unveiled its first capsule collection launched under the Jeans Redesign project to meet the guidelines set out by the Ellen MacArthur Foundation.

Read More

Tue 01 Mar 2022 | 04:45 pm GMT