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Melissa & Doug commits to planting 10 million trees by 2030 with One Tree Planted

Tue 19 Apr 2022 | 01:05 pm GMT
Rob Hutchins | Products of Change Writer

Melissa & Doug recently launched its Project Restore, a commitment to purpose-driven business

The global toy company, Melissa & Doug is to plant 10 million trees by 2030 to contribute to a greener, healthier planet for the generations to come, the firm has confirmed this month. The team is expanding its partnership with One Tree Planted, a global reforestation programme, to help reach the new goal. The programme’s projects focus on regenerative forestry to reforest areas impacted by forest fires, floods, and climate change. Melissa & Doug made the tree-planting commitment as part of its Project Restore, a sweeping collection of sustainability initiatives designed to build on its history of caring for children and the world they live in. As a part of this, the brand has underlined its dedication to the vision of making ‘timeless, sustainable toys’ for a ‘thriving and inclusive world.’ “As a purpose-driven toy brand, our goal is to spark imagination and wonder in all children. Today’s children are growing up in a world where they are aware of issues, such as climate change. It is important that we give back to our planet on behalf of future generations,” said Bridgette Miller, chief marketing and sustainability officer at Melissa & Doug. “We want to remind children that the world is their playground with every new tree we help grow.” Since 2014, One Tree Planted has planted over 40 million trees through its partnerships in over 43 countries across the globe. Melissa & Doug supports the non-profit organisation and its focus to restore forests to create biodiversity and make a positive social impact, such as community stabilisation. Trees are being planted in three different locations that include Appalachia, the Philippines, and the Amazon. Efforts in these regions will help restore forests that have been damaged or aid in the reforestation of the land. Melissa & Doug’s Project Restore was created as an environmental and social promise addressing three pillars – Thriving Forests, Timeless toys, and an Inclusive World – all through various initiatives. Most recently, Melissa & Doug detailed the acceleration of plans to make toys with FSC-certified wood from responsibly managed forests. The team also shared news on its partnership with the Sustainable Packaging Coalition and How2Recycle to streamline its packaging efforts through recyclable materials and source reduction. The brand’s sustainability efforts also include a social commitment to encourage open-ended play among all children, with a focus on inclusivity. It aims to drive further representation of children across its marketing content and within its innovation programme.
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